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In this episode of the Scaling Japan Podcast, we are excited to welcome back Vincent Nicol, the co-founder of GourmetPro. A couple of weeks back, he gave a great introduction into distribution in Japan so be sure to give that episode a listen if you haven’t already. Today, Vincent will be sharing his expertise on crowdfunding in Japan. He explains the different platforms available for crowdfunding and how companies can execute a succesful campaign. This episode is a part of our comprehensive guide to Japan Market Entry article.
This podcast episode is excellent for:
- Business owners looking to improve their crowdfunding campaign
- Business owners wanting to create their crowdfunding campaign in Japan
Want to learn more about business scaling in Japan? Subscribe here for LinkedIn newsletter updates on future episodes!
Links from Guest Appearance
- Reach out to Vincent Nicol on his LinkedIn
- Check out GourmetPro for exclusive food and beverage consultants in Japan
Links to Additional Resources
- Scaling Japan Market Entry series
- Distribution in Japan episode with Vincent Nicol
Show Notes
(1:36) Crowdfunding explained
(7:06) What types of companies can use crowdfunding
(13:02) When to use press releases
(14:16) Do retailers look at crowdfunding platforms to discover new products
(16:05) Retailers in Japan developing their own crowdfunding platforms
(17:26) Which platforms should different types of businesses use
(22:05) How to have a succesful crowdfunding campaign in Japan
(25:47) Executing a succesful crowdfunding campaign in Japan
(29:32) How much do crowdfunding platforms cost
Coaching with Tyson
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