Guide to Finding the Right Digital Marketing Agency in Japan

Overview of the Japanese Market and the Need for Marketing Agency in Japan

Japan is a highly developed and technologically advanced country with a population of over 126 million people, making it one of the largest markets in the world. According to a BBC News World article, it is the third-largest economy in the world and has a highly educated and tech-savvy population.

With several industries ranging from automotive and electronics to banking and healthcare, the Japanese market is extremely competitive and diversified when it comes to leveraging digital marketing in Japan. Businesses are increasingly using digital marketing agency in Japan to reach their target consumers and clients as the country’s digital economy grows. Additionally, more and more corporates and government bodies are using the internet to do research and this provides a solid opportunity for content marketing.

For organizations, however, managing the intricate and constantly changing digital ecosystem may be difficult. In order to assist organizations in creating and implementing successful digital marketing strategies, utilizing a digital marketing agency in Japan is often necessary. Although many techniques and methods from abroad work in Japan, they have to be localized to resonate with the Japanese consumer and corporation. 

Many companies make the mistake of hiring a foreigner outside of Japan who speaks Japanese and can do marketing but does not understand the intricacies of Japanese corporations or consumers. You really need someone who has the experience and successful cases of marketing products or services to the Japanese market.

What exactly does a digital marketing agency in Japan do?

A digital marketing agency is responsible for creating and implementing marketing strategies to assist organizations in achieving their objectives. Digital marketing agencies in Japan provide a variety of services that aid companies in connecting with potential customers and corporate clients via various digital platforms. Services include Search Engine Optimization (SEO) to improve your website’s ranking on search engines like Google. For instance, an agency might optimize your website’s content to target specific keywords relevant to your business.

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Why is it hard for businesses to succeed in Japan

It is common knowledge that the market in Japan is distinct and intricate. Many foreign enterprises have failed due to underestimating how challenging it might be to operate in Japan. This is due to the fact that many businesses exaggerate how success in one market will necessarily translate to another. This is particularly true in the case of Japan, where commercial and cultural norms diverge greatly from those in Western countries.

“A major hurdle for businesses entering the Japanese market is the intricate regulatory landscape. Establishing a business in Japan requires dealing with various bureaucratic steps, including visits to government agencies like the Ward office, the Legal Affairs Bureau, and the District Tax Office. This process can be lengthy and challenging for foreign enterprises.” – (TMF Group)

Language barrier causes communication issues – The language barrier is one of the main problems for international businesses in Japan. Japanese is often used in business dealings since it has a distinctive language and writing system. Due to this, it may be challenging for foreign companies to interact with their Japanese counterparts, which may lead to miscommunications and lost opportunities. Foreign companies often push for results immediately and this is one of the most common causes of tension and distrust. Any company that pushes for immediate results must realize that things can take 3 – 4 times longer in Japan.

Different corporate culture challenges businesses – The differing corporate culture in Japan presents another difficulty. Japanese corporate etiquette and procedures differ from those in Western countries. For instance, the Japanese frequently prioritize developing trust and relationships before conducting business, which can be challenging for foreign businesses to understand. Another common mistake is foreign businesses often push innovative and advanced features they offer in their marketing while not mentioning anything at all about security and customer support. They forget that the key for someone rising in a Japanese corporation is to be the person who makes the least mistakes and risk-prone Japanese leaders will not be attracted to a service that has no mention of security and support.

Established companies dominate the market – Japan also has a distinct market structure, with long-established and powerful companies in many different sectors. These companies have a strong reputation for providing reliable and stable products and services. Similar to how corporate executives will use McKinsey consulting services to avoid assuming the blame for coming up with a failed strategy plan to revive the company, Japanese corporates have the same mindset regarding using services. Without a deep understanding of the market and its nuances, it can be challenging for new entrants to compete with these established firms. This also applies to consumers. Why switch to a foreign brand when they have a perfectly affordable and high-quality local alternative?

High market potential despite obstacles – Despite these obstacles, there remains a sizable market share opportunity in Japan for companies that can successfully navigate the industry. The demand for high-quality goods and services is quite strong in the developed and sizeable Japanese market. Japan also boasts a high degree of digital adoption and advanced technology, making it a desirable market for companies trying to use technology to boost growth.

So it is important for new businesses that are interested in launching in Japan to understand the factors that can possibly hinder them from expanding in the Japanese market. Maor Shwartz, discusses in episode 24 of the Scaling Japan Podcast, all about the introduction to market entry to Japan.

“It’s really a three to five-year horizon and it takes much longer than what it normally takes in the United States.”

Types of Marketing Agencies in Japan

There are several types of marketing agencies in Japan, each specializing in different areas of digital marketing. Let’s dive into the types of agencies, their pros and cons, and some examples of companies according to types in Japan.

Traditional advertising agencies in Japan

marketing digital agencies in japan

Despite the rise of the industry of digital marketing agency in Japan, traditional advertising agencies still make up a major portion of the advertising sector in the country. Traditional advertising mediums like TV, radio, print, and outdoor advertising are their areas of expertise.

Pros and Cons of traditional advertising


Credibility: A brand may seem more credible when using conventional promotional techniques. Many Japanese businesses rely on traditional advertising firms because of their long histories and solid reputations in the country’s advertising sector. The same businesses have developed a potent creative team that has resulted in campaigns that have won awards, including those from the list of businesses below. 

Strong brand awareness: Conventional advertising techniques, such as radio and television commercials, billboards, and print advertisements, can build a strong brand. People could see these commercials numerous times and form a strong association with the brand.

Tangible materials: Materials that may be physically held by customers, such as brochures, flyers, and print ads, are produced by traditional advertising companies. Customers may remember the brand and its message with the aid of these resources.

High impact: Conventional advertising techniques like TV ads, can have a significant effect on viewers. They might be imaginative, engaging, and emotionally stirring, which can make them unforgettable.

Local targeting: Using conventional advertising techniques to target a local audience can be successful. For instance, billboards or print advertisements can be put in particular local newspapers or communities. In Japan, the local targeting strategy has been effective and can be seen in train and train stations, and big screen displays in popular locations. 

Jim Kersey, posted a good article on Humble Bunny about Advertising design in Japan.

Wide network: Having a wide network of media partners typically enables them to bargain better rates for their clients and gets you on places you normally would not be able to.

Deep cultural understanding: They also benefit from having a thorough understanding of the Japanese market and culture due to their longstanding existence, which enables them to develop successful campaigns that appeal to Japanese consumers.


High cost: Because it takes many individuals to complete one job, traditional advertising can be costly.

Declining audience: As more and more consumers switch to digital channels, the efficiency of traditional advertising mediums like TV and radio has been decreasing.

Difficulty in tracking results: It may be challenging for traditional advertising agencies to effectively track the outcomes of their campaigns. Determining the precise number of people who saw a billboard or print advertisement and whether they were influenced by it can be difficult.

Limited targeting abilities: When compared to digital marketing companies, traditional advertising agencies may have fewer targeting options. It is difficult to accurately target a certain audience with traditional advertising. Digital marketing, on the other hand, enables more sophisticated targeting based on demographics, activity, and interests.

Lack of adaptability: Conventional advertising firms might not be able to react rapidly to modifications in the market or in consumer behavior. Digital marketing campaigns may be launched and adjusted fast, whereas traditional advertising approaches may require a longer lead time to generate.

Here are a few prominent traditional Japanese advertising companies and the services they provide:

Dentsu Inc.: The biggest ad firm in Japan and fifth in the world in terms of worldwide revenues with over 64,000 employees, Dentsu provides a variety of services including TV, radio, print, and outdoor advertising. Additionally, the business offers services for branding, media strategy, event planning, and digital marketing.

Hakuhodo Inc.: Another significant conventional advertising firm in Japan is Hakuhodo, which offers services including TV, radio, print, and outdoor advertising. Additionally, the business provides services for branding, media strategy, research, and digital marketing. Hakuhodo is a global top ten integrated marketing and innovation company with a network linking over 150 offices in 20 countries and regions. The company works in partnership with more than 3,000 clients.

ADK Global: In Japan, ADK Global is a full-service advertising firm that offers a variety of solutions, including TV, radio, print, and outdoor advertising. The business also provides services for branding, media strategy, public relations, and digital marketing.

It is worth noting that the above-listed companies can be costly given their reputation as advertising firms so for non-global corporations with deep pockets, a digital marketing agency in Japan is a good option.

Digital marketing agencies

Search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, and email marketing are just a few of the online marketing platforms that a digital marketing agency in Japan specializes in. A digital marketing agency in Japan can be a better option due to the fact that it can track results efficiently and immediately as well unlike a traditional marketing agency.

Types of Digital Marketing Agencies in Japan

SEO Agencies: 

These agencies specialize in optimizing websites to improve their visibility in the search engine results pages (SERPs). A majority of SEO agencies charge a retainer fee where they produce a set amount of content based on the goals and timeline of a client. The more competitive the keywords and aggressive the timeline is, the higher the monthly retainer fee will be needed to produce the content and acquire the backlinks necessary to grow faster.

Examples of SEO agencies in Japan include the following

Global / APAC Scale Projects

iRep: Founded in 2000 by Masayuki Takayama, and now a part of the Hakuhodo group provides a range of digital marketing services, including SEO, PPC, social media marketing, and more.

Medium to Large Size projects

Companies in the middle tier range normally have a minimum retainer contract of several thousand dollars a month and can handle the marketing demands of a small to medium size company and the domestic needs of a global corporation.

Zo Digital: Zo Digital Japan supports the overseas expansion of companies aiming to expand globally through digital marketing that supports bilingual (Japanese and English), such as SEO measures, web advertising operations, and content marketing. 

Humble Bunny offers services such as web design, coding, SEO, pay-per-click ads, and other services focused on optimizing the client’s website and digital presence to catalyze growth for the company in the Japanese market.

Micro to Small Size projects

Looking to rank for more local SEO keywords or less competitive keywords? Also, have a wider time frame and cost is more important than speed? Working with companies who have smaller retainer packages might be a good option for you. Some of them may be willing to serve as an advisor or teach you how to do something instead of only offering project and retainer based services.

Scaling Your Company (us) offers services for local SEO in English only and MEO Marketing in Japanese. The company has helped over 30 companies rank in the top 3 for google maps and Yahoo Loco and has done many times for Tokyo as well. You can check out our website if you need help with MEO and local SEO which is one of our specialties in our marketing agency. 

Content Marketing Agencies: 

These agencies create and distribute content to attract and engage audiences. One example of a content marketing agency in Japan includes

APAC Scale Enterprise

AJ Marketing: The company focuses on building creative marketing campaigns driven by influencer collaborations and content marketing and adopting new advertising technologies in the Asia-Pacific.

Urala Communications: An independent media, creative content, and marketing agency with 120 staff across offices in Tokyo, West Japan, and Asia-Pacific.

Medium to Large Size Projects

Zo Digital: Zo Digital Japan supports the overseas expansion of companies aiming to expand globally through digital marketing that supports bilingual (Japanese and English), such as SEO measures, web advertising operations, and content marketing. 

Humble Bunny offers services such as web design, coding, SEO, pay-per-click ads, and other services focused on optimizing the client’s website and digital presence to catalyze growth for the company in the Japanese market.

Small businesses and solopreneurs

Enjin Media is a company that focuses on automobile industry marketing using social media and video. The company is used by many automobile manufacturers, dealers, and garages.

Scaling Your Company: The company provides e-books and infographics for content marketing and hosts a business podcast called the Scaling Japan Podcast that invites guests who are industry leaders who share informative discussions about starting and expanding your business in Japan.

“In Japan, relationships are crucial because it’s a lot easier for us to find customers than it is to find Japanese companies to work with.”

Pros and Cons of digital marketing agency in Japan


High Internet penetration: With over 90% of the population regularly using the Internet, Japan has one of the highest Internet penetration rates in the world. This makes it a perfect market for efforts in digital marketing.

Japan also has high usage of Google and Yahoo search making them two of the most popular search engines in Japan. Japanese also love hanging out on Youtube so many companies choose the platform to advertise their products there through video ads and/or banner ads.

Mobile-first culture: A significant portion of the population in Japan uses mobile devices to access the internet. As a result, companies that invest in websites and mobile marketing initiatives are likely to witness increased engagement rates.

Social media usage: Japan uses social media sites like Twitter, Line, and Instagram very frequently. This gives businesses a chance to use social media marketing strategies to reach and interact with their target audience.

Innovative technology: Japan is renowned for its inventive technology, and a digital marketing agency in Japan is frequently at the forefront of utilizing new tools and technologies to enhance the marketing initiatives of their clients.

Cultural understanding: Understanding Japanese culture and customs is important when creating marketing tactics that appeal to Japanese consumers. A digital marketing agency in Japan frequently has this knowledge.


Language barriers: The majority of people in Japan speak Japanese, and many of them prefer to read and interact with content in their mother tongue. This means that companies with weak Japanese language skills can find it difficult to develop marketing strategies that successfully reach Japanese consumers.

One good example of this, and it is a funny one too, is the marketing made by P&G in Japan in the 70s about a disposable diaper. Japanese were confused about the stork delivering the diaper as this Western Folklore (where storks deliver babies to families) does not exist in the Japanese culture. Instead, a peach brings babies to Japanese families and no one from P&G checked about it!

Market complexity: Japan is a country with a fiercely competitive market that can be challenging for companies that are new to the country to grasp due to its distinct cultural norms and consumer preferences. Because of this, developing persuasive marketing tactics that appeal to Japanese consumers might be difficult.It is also worth noting that Japan has unique regional differences in consumer behavior considering diverse regions, with each region having its own unique culture, customs, and consumer behavior.

Regulatory challenges: Advertising and marketing in Japan are subject to stringent rules and regulations, which can make it challenging for companies to navigate the legal system and stay out of trouble if they break the rules.

One good example of this is the government requiring tech giants to be more transparent in their online advertising campaigns to protect smaller companies from being controlled by their dominant competitors.

Limited data accessibility: Although there is a wealth of information on Japanese consumers and their behavior, most of it is only available in Japanese or can be challenging for companies entering the market to obtain. Creating data-driven marketing plans that are suited to the local market can be difficult as a result.

Check out my article about Digital Marketing in Japan below:

Guide to Digital Marketing in Japan

Social media marketing agencies In Japan

finding a digital marketing agency in japan

Social media marketing agencies in Japan are experts at assisting companies in promoting their names, goods, and services on sites like Facebook, Instagram, Twitter, and YouTube. These companies offer a variety of services, such as social media advertising, content creation, and social media strategy building. 

Japanese social media marketing companies also offer important insights into the online behavior of Japanese consumers. They may offer recommendations on the best times to publish and the best types of content to employ, and they can assist businesses in customizing their social media content to meet the interests and preferences of their target audience. Businesses can use influencer marketing, which is quite popular in Japan, to raise brand awareness and attract new clients by working with social media marketing organizations there.

In conclusion, hiring a social media marketing agency can be a wise investment for companies seeking to develop their presence in Japan and take advantage of the expanding social media market there.

Influencer Marketing Agencies

finding a female influencer with marketing digital agencies in Japan

In recent years, influencer marketing has grown in popularity, particularly in Japan, where social media platforms like Instagram and YouTube have significantly driven consumer behavior. As a result, a lot of digital marketing agencies in Japan have begun to provide influencer marketing services to assist companies in reaching their target markets and enhancing brand recognition.

Influencer marketing entails collaborating with social media influencers that have a sizable following and control over the purchasing decisions of their followers. These social media influencers may be well-known bloggers, vloggers, celebrities, or professionals within the business. Businesses can reach their audiences and use their influence to market their goods or services by collaborating with these influencers.

A digital marketing agency in Japan can help businesses identify the right influencers to work with based on their target audience and marketing goals. It can also manage the influencer outreach process, negotiate contracts and fees, and monitor and analyze the performance of influencer campaigns.

Market entry specialists

Companies that offer consultancy services to businesses wishing to enter the Japanese market are known as market entry specialists in Japan. They aid businesses in negotiating Japan’s convoluted legal, cultural, and commercial environments. Market entry specialists offer a variety of services, such as establishing a local office and employing people in addition to doing market research and feasibility studies. By offering insightful information about the local market, identifying possible partners or distributors, and assisting with regulatory compliance, these experts may help businesses save time, money, and resources. When entering the Japanese market, working with a market entry professional can help businesses avoid frequent traps and make wise decisions.

Working with a market entrance specialist in Japan has many benefits, one of which is their extensive local market knowledge. They are well-versed in the laws, customs, and business culture of the area, which can assist businesses in navigating the intricate legal system and avoiding cultural misunderstandings. Market entry experts can also offer insightful information on local consumer behavior, market trends, and the competitive environment. Market entry specialists may assist businesses in creating successful market entry strategies and raising their chances of success by offering a thorough analysis of the market and competitive landscape. Companies can enter the market more quickly, with less risk, and with a higher probability of success by working with a market entry specialist in Japan.

Scaling Japan Podcast has great episodes about Japan Market Entry! You can check them out below

Episodes on Entering Japan

Tyson Batino, an experienced business founder, advisor, and CEO of Scaling Your Company is currently assisting more than 25 companies in Japan to scale their companies. He also helped 17 companies enter the Japanese market through the 500 Global Program. He can guide you through entering the complex market in Japan. Reach out to him or to his team here.


Choosing the Right Marketing Agency in Japan

Given the abundance of marketing agencies and the variety of services they provide, picking the best marketing agency in Japan might be challenging. When selecting a marketing company, keep the following in mind:

Are you ready for the Japanese market?

It can be difficult to break into a new market, and the Japanese market is no exception. It is crucial to determine whether your company is prepared to join the Japanese market before doing so. Considerations for this include the degree of demand for your good or service in Japan, the level of competition you will encounter, and any potential legislative or cultural obstacles. 

It is also important to understand product-market fit in Japan. Does your product truly align with what Japanese consumers want? For a deeper insight, you can refer to Timothy Connor’s episode on Product Market Fit in Japan. Given that the Japanese market is distinct from your home country’s market, conducting thorough customer research is essential before considering entering Japan.

“One of the most important aspects that I’ll mention right off the bat for any product in Japan is quality. Quality is expressed in every aspect of products and services here, from how things are put together, how pieces click together, how it’s packaged, and how it actually arrives in the consumer’s hands.”
— Timothy Connor

Are you able to commit enough resources for technical support?

Consider whether you can offer technical support for your product or service in Japan in addition to evaluating demand and competition. This can entail working with a local business offering technical support, training current employees, or hiring local people with technical know-how. 

To ensure that their goods or services are well-received by Japanese clients, businesses entering the Japanese market need to invest enough resources for technical support. This involves offering local technical support to Japanese clients, which may entail helping with setup, problem-solving, maintenance, and other technical concerns.

Depending on the type of product or service being offered, the target market, and the required level of help, different amounts of resources may be needed for technical support. A business selling software can need a lesser technical support staff than one selling sophisticated gear, for instance.

The amount of time needed for a business to dedicate resources to technical support will depend on a variety of variables, including the complexity of the good or service, the required level of technical competence, and the volume of consumers being handled. In general, businesses must promise to offer ongoing technical assistance to guarantee customer pleasure and preserve their standing in the marketplace. This can take up to three years and may need a long-term commitment of staff and resources; as such, it should be properly planned for and budgeted for as part of the market entry strategy.

Are you going to invest in creating localized content in Japanese for websites, software, manuals, and other areas?

To successfully sell your goods or services in Japan, you must produce localized material in Japanese. As well as translating websites, software, manuals, and other resources into Japanese may entail culturally relevant marketing strategies for the Japanese market.

Customers in Japan may become confused and irritated when businesses fail to appropriately localize their goods or services. This may involve linguistic difficulties, cultural disparities, and poor user experiences. For instance, if a business sells a product with an incorrectly translated user interface or instructions, it may cause confusion and a bad customer experience. Similar to how not taking cultural variations into account can lead to improper or disrespectful marketing campaigns or product offerings for Japanese consumers.

Companies that improperly localize may suffer reputational harm in the Japanese market in addition to poor user experiences. Companies that don’t live up to the standards of Japanese consumers may find it difficult to build a solid reputation in the market. Japanese consumers place a high value on attention to detail and respect for cultural differences.

Do you have capable people who can close the deal?

In Japan, success in the market depends on having competent salespeople on staff. This can entail working with a regional business that can offer sales support or hiring local sales personnel with experience in the Japanese market.

This can be quite a challenge as there aren’t many salespeople with considerable expertise working with startups as there are in other countries. Another factor is that many people have experience selling established products to businesses, but not with a startup product or service that’s just been developed. In some cases, they might not even know who the target market is. 

More information about sales in Japan in our Sales series episodes on the Scaling Japan Podcast below.

And for more information about doing startup business in Japan and how to sell it to the Japanese market, you can check our article.

Have you done enough market research to ensure your product can succeed in Japan?

To be sure that your product or service will succeed in the Japanese market, you must conduct market research. This may entail interviewing prospective clients in Japan for surveys or focus groups, examining the competitive environment, and investigating market trends and laws. 

Do you need a digital marketing agency in Japan or a market entry specialist?

Depending on your unique business requirements, you should decide whether to work with a digital marketing agency in Japan or a market entry specialist. A marketing agency may be better suitable if you require assistance with certain marketing tasks like advertising, social media, or digital marketing. A market entry specialist, on the other hand, would be better suitable if you require help with market research, business strategy, or managing cultural differences in the Japanese market.

It is important to take into account a variety of elements before entering the Japanese market, including demand, competition, technical support, localization, sales capability, and market research. A digital marketing agency in Japan or market entrance specialist might be able to assist you in overcoming these obstacles and finding success in the Japanese market, depending on your unique needs. 

Scaling Your Company provides light advisory consultations for those who are interested and want to see their options – we offer advisory on a monthly subscription at an affordable price – check our prices here. We can also assist you with your market entry needs.

Assessing your marketing needs

It’s crucial to evaluate your marketing requirements before choosing a Japanese marketing agency. This entails figuring out which specific marketing initiatives, such as advertising, social media, content production, or digital marketing, you need assistance with. You might need to work with a full-service agency that offers various marketing services or a specialist firm that concentrates on a certain facet of marketing, depending on your requirements.

For instance, a full-service agency that can assist with everything from brand development to advertising and social media may be necessary for a new company trying to create a brand presence in Japan. On the other hand, you might require a professional SEO agency if you are an established company trying to increase your search engine ranks in Japan.

Researching potential agencies

digital marketer agency in Japan

The next stage is to look into possible marketing agencies in Japan once you have determined your marketing requirements. This entails examining the agency’s website, reviewing client testimonials and reviews, and determining the agency’s experience and level of skill in your particular sector of business or marketing.

For instance, if you’re searching for a digital marketing agency in Japan, you might want to look into firms that have expertise working with companies in your sector and are experts in digital marketing. To evaluate the agency’s approach to digital marketing and degree of skill, you might also want to check out its website and social media presence. Below are more key factors to consider when looking for a potential agency in Japan.

Specialization: Marketing agencies vary in their areas of specialization, which could include traditional advertising, digital marketing, social media marketing, or market entrance services. It’s crucial to pick a marketing firm that has experience in the particular field that your company requires.

Experience: Look for a marketing firm that has worked with companies like yours in the past. In Japan, where cultural variations and regional business practices can be complex and varied, this can be particularly crucial. Your marketing efforts can be effective and culturally sensitive by working with a marketing firm that has experience in both the Japanese market and your sector of business.

Reputation: Look into the marketing agency’s reputation before hiring them. Look for assessments, recommendations, and case studies of the agency’s work on the Internet. You can also request recommendations from companies in your sector or in Japan who have used marketing agencies.

Size: Take into account the marketing agency’s size before choosing one. While larger agencies might have more resources and a wider choice of services, smaller agencies might provide more individualized service and flexibility. One size can better suit your company’s demands than the other.

Cost: Depending on the services provided and the size of the business, marketing agency prices might vary greatly. It’s crucial to take into account both the agency’s ability to deliver value and the cost when selecting a digital marketing agency in Japan or any other kind of marketing agencies. While a less expensive agency might be a better fit for companies with more modest budgets, a more expensive agency might be able to produce higher-quality work or more specialized services.

Questions to ask before hiring an agency

Asking the proper questions before selecting a digital marketing agency in Japan or other kind of marketing agencies will help you determine whether the company is a good fit for your company’s goals. Among the inquiries to make are:

  • Which particular marketing services do you provide?
  • What prior business-to-business experience do you have in our sector?
  • How do you go about designing and implementing a marketing strategy?
  • Can you give any instances of effective marketing initiatives you’ve carried out for other customers?
  • How do you assess whether your marketing initiatives are successful?
agency for digital marketing in japan

If you’re thinking about employing a digital marketing agency in Japan for social media, for instance, you might want to find out more about the agency’s approach to social media strategy, the kinds of material they produce, and how they gauge the effectiveness of their campaigns.

If you would like to know much more about how adept and knowledgeable a potential marketing agency is, you can incorporate the following questions:

  • How familiar are you with the Japanese market? Can you provide examples of successful campaigns you’ve run for clients in this market?
  • Can you explain your approach to SEO, PPC, and content marketing in Japan? How do you adapt your strategies to suit the Japanese market?
  • What is your experience with localizing content for the Japanese market? Can you provide examples of how you have adapted messaging, design, and language to suit this market?
  • How do you measure the success of your campaigns in Japan? Can you provide examples of the metrics you track and how you report on them?
  • Can you explain your understanding of Japanese consumer behavior and how you incorporate this into your marketing strategies?
  • How do you stay up-to-date with the latest trends and developments in the Japanese market? Can you provide examples of how you have adapted your strategies in response to changes in the market?

Factors to consider when selecting an agency

There are several things to take into account when choosing a digital marketing agency in Japan or any other kind of marketing agencies there. These include the agency’s knowledge and skills, strategy and preparation for marketing, level of cooperation and communication, as well as rates and spending limits.

For instance, if you’re searching for a PR firm in Japan, you might want to think about one with expertise dealing with companies in your sector, that takes a strategic approach to PR planning, fosters great communication and collaboration, and offers rates that are affordable.

Finally, choosing the best digital marketing agency in Japan or other agencies necessitates a careful evaluation of your marketing requirements, research into potential firms, asking the correct questions, and taking into account a variety of criteria. You can make sure that your marketing initiatives are effective and support the expansion of your company in Japan by taking the time to identify the best agency for your company’s requirements.

Making the right contract with a Digital Marketing Agency in Japan

Having a proper contract in place is crucial when working with a digital marketing agency in Japan or other agencies to make sure that everyone is on the same page and knows exactly what their tasks and obligations are. Here are some important factors to take into account while drafting the ideal contract with a digital marketing agency in Japan:

Scope of work: Clearly outline the deliverables, deadlines, and any other expectations for the job that the vendor or agency will be in charge of.

Payment terms: Agree on payment conditions that are reasonable for both parties, taking into account payment amounts, deadlines, and any fines for late payments.

Confidentiality and data protection: Ensure that the contract complies with all relevant data protection laws and includes clauses protecting confidential information and data.

Intellectual property: Intellectual property ownership should be made clear. This includes any trademarks, copyrights, and patents that were produced during the engagement.

Termination and dispute resolution: Include clauses that address both ending the agreement and addressing any disagreements that may develop between the parties.

Communication and reporting: Establishing clear communication channels and reporting standards will help to guarantee that all parties are informed of the progress of the project and any potential problems.

Legal and regulatory compliance: Verify that the vendor or agency is aware of and complies with all legal and regulatory requirements in Japan.

Working with a legal expert is essential to guarantee that the contract is valid legally and addresses all relevant issues. Establishing a precise contract with a vendor or a digital marketing agency in Japan can prevent problems and guarantee a fruitful collaboration.

How to protect yourself from companies overselling their services

Being wary of overselling and extravagant claims is crucial when choosing a digital marketing agency in Japan. Here are some precautions you may take to avoid being the victim of these schemes:

Do your research: To obtain a sense of an agency’s skills and outcomes, look into their past projects and clients before contacting them. This can assist you in better grasping what to anticipate from them and help you decide whether or not their services are in line with your objectives.

Be clear about your expectations: From the beginning, express your goals and expectations to the agency. By doing this, you can make sure that everyone is on the same page and that the agency isn’t overpromising its capabilities.

Ask for references: Request references from prior clients and follow up with them to acquire their frank opinions on the services provided by the organization. This can help you understand the agency’s advantages and disadvantages.

Avoid signing long-term contracts: Steer clear of agencies that demand you sign a long-term contract before beginning work. Choose shorter contracts that can be extended depending on performance.

Monitor progress regularly: To make sure the agency is keeping its commitments, keep tabs on its performance. This will enable you to spot any warning signs early and make the required adjustments before it’s too late.

Let us help you 2x-5x your business in Japan

We can help you scale your company in Japan and internationally through one on one and group coaching, online courses, and a marketing agency service.

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Benefits of Hiring a Digital Marketing Agency in Japan

For companies wishing to broaden their customer base and boost sales, working with a digital marketing agency in Japan can have a number of advantages. Here are some key talks regarding the advantages of working with a digital marketing agency in Japan:

Access to local market knowledge

Hiring a digital marketing agency in Japan has a number of advantages, including access to local market knowledge. A marketing agency with a strong regional presence and familiarity with the Japanese market may offer insightful information on customer behavior, cultural quirks, and market trends.

For international businesses attempting to get into the Japanese market, this information can be especially useful. Japan has a distinctive corporate culture and consumer market, and success depends on a grasp of the local market. Companies can boost their chances of success in Japan by customizing their marketing strategy to meet regional customer tastes with the aid of a marketing firm with extensive knowledge of the Japanese market.

Local market expertise can also assist businesses in avoiding costly errors that might result from a lack of awareness of the market. For instance, a marketing firm with local knowledge can assist businesses in avoiding cultural blunders in their branding or advertising initiatives that might harm their reputation in Japan.

Increased efficiency and productivity

The improvement in production and efficiency is another advantage of working with a marketing agency in Japan. A team of specialists working for marketing companies is an expert in several facets of marketing, including developing marketing strategies, producing content, and managing social media. They can manage several activities at once, which enables your company to accomplish its marketing objectives more quickly and successfully.

Additionally, you free up your internal team’s time and resources to concentrate on other crucial business operations by outsourcing your marketing activities to a specialized company. This might lead to increased performance and productivity, which would result in greater business results.

Moreover, a digital marketing agency in Japan has access to a wide range of instruments and technology that can optimize the effectiveness of marketing procedures. For instance, they might utilize analytical tools to track campaign performance and make necessary adjustments or project management software to keep track of activities and deadlines.

Cost savings

You can save money by hiring a digital marketing agency in Japan because you won’t have to hire and train a group of in-house marketing specialists. Additionally, agencies frequently have the ability to bargain for lower prices for marketing and advertising services, which results in additional cost savings.

Improved ROI (Return on investment)

Improved ROI is one of the main advantages of working with a digital marketing agency in Japan. Companies risk making costly errors that have a detrimental impact on their return on investment when they try to join a new market without the necessary expertise or understanding. Companies may make sure that their resources are spent effectively and efficiently, optimizing their return on investment, by collaborating with a marketing firm that has experience in the local market.

Finding and using the ideal marketing channels for the Japanese market is one method a digital marketing agency in Japan can assist in enhancing ROI. Due to differences in culture, customer behavior, and local laws, marketing methods that are successful in one nation may not be as successful in another. Companies can find the most efficient routes for reaching their target audience and achieving their business goals by working with a marketing firm with local market expertise.

Social media platforms, for instance, may not be as commonly used in Japan as they are in Western nations. Instead, Japanese customers might be more likely to use specialized social networks or messaging apps. A marketing firm with knowledge of the Japanese market can assist businesses in recognizing these variations and modifying their marketing plans accordingly.

Companies may target the correct demographic with the right message by utilizing the appropriate marketing channels, which increases the likelihood that leads will be converted into customers and boosts ROI. A digital marketing agency in Japan may also monitor and evaluate the performance of various marketing channels, enabling businesses to alter their plans in real time and improve their ROI over time.

Focus on core competencies

The capacity to concentrate on core competencies is one of the advantages of working with a digital marketing agency in Japan. The decision to manage marketing in-house might divert time and money from other crucial corporate operations. As a result, the company may become less productive and lose sight of its strengths.

Companies can hire a digital marketing agency in Japan to handle their marketing needs, freeing up internal resources for the company’s core capabilities. This may lead to greater output, higher standards of labor, and ultimately, greater earnings.

Additionally, marketing firms frequently have access to the most recent technological advancements and market developments, which can result in marketing plans that are more successful and efficient. Companies may stay ahead of the competition and concentrate on what they do best by employing the agency’s knowledge and resources.

Access to expertise and experience

A reputable digital marketing agency in Japan will have a team of professionals who are knowledgeable about the Japanese market, familiar with local trends and customs, and have experience in implementing successful marketing strategies.

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Access to the latest tools and technologies

A digital marketing agency in Japan makes significant investments in cutting-edge equipment and software to remain on top of trends and produce successful marketing campaigns. You can use these tools and technology without having to make your own investments by partnering with an agency.


A digital marketing agency in Japan can offer scaleable solutions that can be customized to your company’s unique requirements. Whether you require continuous marketing assistance or a one-time campaign, an agency can offer a solution that meets your needs.

Measurable results

Your marketing initiatives will be able to produce quantifiable outcomes if you work with a renowned digital marketing agency in Japan. Agencies can offer insights into the success of their campaigns and make changes to improve performance by tracking and analyzing data.

You can consider a Market Entry Specialist instead. It might be advantageous to think about working with a market entrance expert rather than a conventional marketing firm if a company is wanting to enter the Japanese market. Among the many services a market entry specialist can offer are market analysis, compliance with laws and regulations, localization of goods and services, and logistical support.

Working with a market entry specialist has several benefits, one of which is that they can offer a thorough strategy for breaking into the Japanese market. They can assist businesses in customizing their goods and services to match the needs of Japanese customers since they have a thorough understanding of the market, including cultural norms and business procedures.

Working with a market entry specialist also has the benefit of offering a more affordable method of breaking into the Japanese market. A market entry specialist can act as a one-stop shop for all required services, saving you from having to work with several suppliers to handle different services.

But it’s crucial to remember that not all market entry experts are made equal. Prior to choosing a market entry specialist to work with, it is crucial to conduct research and due diligence. Businesses should seek out a firm that has a track record of success in the Japanese market and strong ties to regional suppliers and partners.

Summary of Key Points

  • Traditional advertising, digital marketing, content marketing, social media marketing, influencer marketing, and market entry services are just a few of the services that marketing agencies provide.
  • While a digital marketing agency in Japan concentrates on online channels like search engines, social media, and email, traditional advertising agencies often specialize in designing and placing commercials on traditional media channels like TV, print, and radio.
  • The flexibility to concentrate on core capabilities, access to local market knowledge, increased productivity and efficiency, improved ROI through the use of the appropriate marketing channels, and increased efficiency are some benefits of working with a digital marketing agency in Japan.
  • Outsourcing your marketing may have certain potential negatives, such as the danger of overselling, the need to pick the correct digital marketing agency in Japan and contract details, and the possibility of misunderstandings or cultural differences.
  • It’s crucial to evaluate your marketing requirements, look into potential agencies, ask the correct questions before hiring, and take into account elements like specialization, experience, reputation, and compatibility when selecting a digital marketing agency in Japan.
  • According to your objectives and target market, you should also think about whether you need a traditional advertising agency, a digital marketing agency in Japan, an influencer marketing agency, or a market entry specialist.


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Final thoughts on the importance of hiring a digital marketing agency in Japan

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Businesses wishing to enter the Japanese market can gain a lot from working with marketing agencies in Japan. A digital marketing agency in Japan can assist businesses in navigating the specific challenges of the Japanese market and developing efficient marketing strategies that are tailored to the local culture and consumer preferences. However, it’s crucial to thoroughly investigate and select the correct agency, taking into account their experience, knowledge, and track record. You should also make sure there is clear communication, set reasonable expectations and goals, and protect yourself with a well-defined contract. Businesses wishing to successfully enter Japan can benefit from investing in collaborating with a reputable digital marketing agency in Japan.

One of the trusted marketing agencies in Japan that has helped over 30 companies scale their business through well-thought strategies and marketing techniques is Scaling Your Company. With the help of our experienced Business Founder and Advisor, Tyson Batino, and the team’s Content Marketer, SEO Specialist, and Designer, Chris Chow, your company will employ marketing strategies that get results. You can check more of what the agency has to offer through the link below:

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