Product Market Fit in Japan with Timothy Connor

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In this episode of the Scaling Japan Podcast, we are joined by a highly requested guest, Timothy Connor. He is the founder and manager of Synnovate, a company that helps foreign corporations enter the Japanese market. With 20 years of experience in the field, Timothy will be sharing how he analyzes product market fit. He covers a wide range of aspects that foreign companies need to consider, from labelling to distribution, when preparing their products/services for the market in Japan. This episode is a part of our comprehensive guide to Japan Market Entry article.

This podcast episode is excellent for:

  • Businesses interested in entering the Japan market
  • Country managers looking to develop their product/service to better fit the Japan market

Want to learn more about business scaling in Japan? Subscribe here for LinkedIn newsletter updates on future episodes!

Links from Guest Appearance

  • Reach out to Timothy Connor on his LinkedIn
  • Looking to enter the Japan Market? Check out Synnovate and get support from experienced professionals!

Links to Additional Resources

Show Notes

(1:15) Timothy Connor’s self introduction

(4:15) What is product market fit

(7:46) Changing a company name for branding in Japan

(8:38) Importance of physical attributes

(11:19) Making product adjustments to better suit Japanese customers

(13:27) Double checking ingredients  

(16:49) How to size a product

(18:17) What to consider when pricing and positioning a product

(23:09) How to test product market fit

(26:00) Examples of companies who successfully found product market fit in Japan

(27:50) Aspects of the Japanese market that businesses need to understand

(35:16) Appointing a master distributer

Coaching with Tyson

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