The Ultimate Guide to Angel Investors in Japan

Ultimate Guide to Angel Investors in Japan


Angel investors are well-off individuals who provide capital for startups in exchange for ownership equity or convertible debt. Unlike venture capital (VC) firms or corporate venture capital (CVC), angel investors often use their own funds and may offer more personal mentorship and support. In Japan, the rise of angel investing is fostering innovation and growth within the startup ecosystem, presenting unique opportunities for both entrepreneurs and investors.

This article aims to be the ultimate guide to angel investors in Japan, providing startups with valuable insights on how to attract investment and navigate the Japanese market. Readers will learn about the differences between angel investors and other types of investors, the process of securing investment, and the key players in the Japanese angel investment scene.

The Ultimate Guide to Angel Investors in Japan Picture 1

Understanding Angel Investors in Japan

What is an Angel Investor?

An angel investor is an individual who invests their personal funds into early-stage startups, typically during the pre-seed or seed stages, in exchange for equity or convertible debt. These investors are often successful entrepreneurs or professionals with significant industry experience, offering capital, mentorship, and strategic guidance. While their primary focus is on pre-seed and seed stages, some angel investors may also participate in Series A rounds to further support the growth of startups.

How Do Angel Investors Differ from VC/CVC?

Angel InvestorsVenture Capitalists (VCs)Corporate Venture Capitalists (CVCs)
Funding SourceUse their own moneyManage pooled funds from multiple investorsManage pooled funds from corporate entities
Investment StageTypically invest in pre-seed or seed stagesOften invest in later stages (Series A and beyond)Often invest in later stages (Series A and beyond)
Decision-MakingMake individual decisionsHave a structured decision-making process involving multiple stakeholdersHave a structured decision-making process involving multiple stakeholders
SupportProvide personalized mentorshipOffer extensive networks and resourcesOffer extensive networks and resources

Attracting Angel Investment

Differences Between Foreign and Japanese Angel Investors

Foreign angel investors and Japanese angel investors may have different approaches and priorities:

AspectForeign Angel InvestorsJapanese Angel Investors
Cultural UnderstandingIt may have less emphasis on local business practices and culturePrioritize understanding and aligning with local business practices and culture
Investment FocusMore open to innovative or unconventional ideasPrefer proven business models and industries
NetworkingMay rely on professional networks and global connectionsValue personal relationships and long-term trust

Expected ROI for Angel Investors in Japan vs. Silicon Valley

Silicon Valley:

  • High-Risk, High-Reward: Silicon Valley is known for its high-risk, high-reward investment environment. Angel investors in this region often look for innovative startups with the potential for exponential growth. Expected ROI can be quite high, with successful investments yielding returns of 10x to 30x or more. However, the failure rate is also high, meaning many investments may result in losses.


  • Moderate Risk, Moderate Reward: Japanese angel investors tend to be more conservative, preferring startups with proven business models and a clearer path to profitability. Expected ROI is generally more moderate compared to Silicon Valley, with successful investments yielding returns of 5x to 10x. The focus on stability and long-term relationships may lead to a lower failure rate but also potentially lower overall returns.

How to Get an Angel Investor to Invest in Your Company

To attract angel investors, startups should:

1. Craft a Compelling Pitch

  • Articulate Your Value Proposition: Clearly define what makes your product or service unique. For instance, if you are developing a new app, explain how it solves a problem better than existing solutions.
  • Market Potential: Provide data and projections about your target market. For example, if you’re entering the health tech industry, include statistics on market size and growth trends.
  • Business Model: Describe how you plan to make money. For example, detail your pricing strategy, sales channels, and revenue streams.

Example Pitch for a New Health Tech App

Example of a Compelling Pitch

This section demonstrates how to create a persuasive pitch for your business idea. It should communicate the value proposition, the problem your product or service solves, the market potential, and the business model. A well-crafted pitch is crucial for capturing the interest of potential investors or stakeholders.

Articulate Your Value Proposition:

  • Unique Solution: This app offers a personalized health monitoring experience by integrating data from various wearable devices and providing AI-driven insights.
  • Problem Solved: It centralizes health data from multiple sources, making it easier for users to monitor and manage their health.

Market Potential:

  • Total Addressable Market (TAM): The global digital health market is projected to reach $639 billion by 2026.
  • Serviceable Available Market (SAM): The mobile health segment within this market is projected to reach $100 billion by 2026.
  • Serviceable Obtainable Market (SOM): Targeting tech adults aged 25-45 in the US, representing a $10 billion potential revenue.

Business Model:

  • Pricing Strategy: Freemium model with basic features free and premium features at $9.99/month or $99.99/year.
  • Sales Channels:
    • Direct-to-Consumer: By app stores (iOS and Android).
    • Partnerships: Collaborations with health insurance companies and corporate wellness programs.
  • Revenue Streams:
    • Subscription fees from premium users.
    • Data partnerships with research institutions and healthcare providers.
    • In-app purchases for personalized health plans and device integrations.

For more information on creating a fantastic sales pamphlet.

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2. Showcase a Strong Team

  • Highlight Experience: Detail the relevant experience of your team members. For example, if your CTO has a background at a leading tech firm, emphasize this.
  • Skills and Commitment: Showcase the diverse skill set of your team and their dedication to the project. For instance, mention any key hires or advisors who bring significant industry knowledge.

3. Demonstrate Traction

  • Market Demand: Provide evidence that there is a demand for your product. Examples include customer feedback, waitlists, or testimonials.
  • Sales Figures: If applicable, share your sales data. For instance, mention any significant milestones like reaching 1,000 paying customers.
  • Partnerships: Highlight any strategic partnerships. For example, mention if you have collaborations with major companies or industry influencers.

4. Build Relationships

  • Networking Events: Engage with potential investors at events. Examples include:
    • Tokyo Startup Week: A week-long event with networking opportunities, workshops, and pitch sessions.
    • Slush Tokyo: An international startup and tech event where you can meet investors.
    • Tech in Asia Tokyo: A conference that brings together startups, investors, and industry leaders.
    • Industry Forums: Attend forums related to your industry to connect with like-minded professionals and potential investors.
    • Direct Outreach: Don’t hesitate to reach out to investors directly via email or social media, but ensure your communication is personalized and well-researched.

5. Understand Investor Expectations

  • Tailor Your Pitch: Customize your pitch to align with the specific interests of Japanese angel investors. For example, emphasize long-term stability and alignment with Japanese business culture.
  • Address Concerns: Be prepared to address common concerns, such as regulatory compliance, market entry strategies, and risk management.
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Key Players of Angel Investment in Japan

Who are the Top 5 Angel Investors in Japan?

Ryota Matsuzaki

  • Background: Ryota Matsuzaki has extensive experience in the fintech and tech industries, having worked with companies like Paidy (acquired by PayPal), CrowdWorks (which went public), Section L, and ModuleQ. His involvement in these successful ventures has solidified his reputation as a significant angel investor in Japan.
  • Investment Focus: He primarily invests in fintech, AI, and SaaS companies, leveraging his background to support innovative tech startups.


  • Background: Yakumi is an angel syndicate known for its focus on Japanese businesses. The syndicate has a track record of successful investments in various sectors, demonstrating a keen eye for promising startups.
  • Notable Investments: PlayCo, Bokksu, Finless Foods, Naro, Aquila, TupacBio, Braid, ListenField, Kalkul. These investments highlight Yakumi’s diverse interests, particularly in food tech and sustainability.

Colin Magne

  • Background: Colin Magne is a prolific angel investor with a median check size of US$10k. He has invested in over 40 companies, showcasing a broad and varied portfolio.
  • Notable Investments: Finless Foods, Amai Proteins, Kalkul, Phase, Revealit, 555comic, Divigas, Pulse Industrial, Mirai Foods, Yasai, EnergyX, Braid, Naro. His investments span across food tech, clean energy, and various other innovative sectors.

Toshiyuki Yamamoto

  • Background: Toshiyuki Yamamoto is well-known for his strategic investments in technology startups. His career includes significant achievements in advancing tech-driven businesses, emphasizing the integration of cutting-edge technologies.
  • Investment Focus: Yamamoto primarily invests in AI, robotics, and advanced technology sectors, seeking out startups with high growth potential and innovative solutions.

Jason Block

  • Background: Jason Block has a strong background in cross-border investments, helping international startups penetrate the Japanese market. His extensive network and understanding of both Western and Japanese business practices make him a valuable investor.
  • Investment Focus: Block’s portfolio includes tech startups and consumer products, with a particular interest in companies that have strong potential for international expansion.

For more detailed information and contacts, startups are encouraged to access our Investor List.

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The Investment Process

Steps to Securing Angel Investment

Identifying Potential Investors

  • Research: Create a list of potential angel investors who align with your industry and business model. Use online databases, networking events, and industry contacts to identify suitable investors.
  • Example: If you are in the tech industry, consider investors like Ryota Matsuzaki who have a background in fintech and AI.
  1. Initial Contact
    • Outreach: Reach out to investors with a concise and compelling introduction. This could be via email, social media, or through mutual connections.
    • Example: Introduce your startup, briefly explaining your value proposition and why you believe the investor would be interested.
  2. Pitching
    • Presentation: Present your business plan, highlighting your value proposition, market potential, and team strengths. Ensure your pitch is clear, engaging, and well-researched.
    • Example: Use visual aids like slides or prototypes to make your presentation more impactful.
  3. Due Diligence
    • Scrutiny: Be prepared for investors to scrutinize your business model, financials, and market potential. This stage involves a detailed examination and validation of your business assumptions.
    • Example: Have detailed financial projections, customer testimonials, and a thorough market analysis ready for review.
  4. Negotiation and Agreement
    • Terms: Negotiate terms and finalize the investment agreement. This includes discussing the amount of investment, equity stake, and other conditions.
    • Example: Clearly outline the rights and responsibilities of both parties to avoid future disputes.

Legal and Regulatory Considerations

Understanding the legal and regulatory landscape is crucial for both investors and startups:

  1. Equity Investments
    • Regulations: Familiarize yourself with regulations governing equity investments in Japan. This includes understanding securities laws and compliance requirements.
    • Example: Ensure your fundraising activities comply with the Financial Instruments and Exchange Act.
  2. Tax Implications
    • Benefits and Liabilities: Be aware of the tax benefits and liabilities for both investors and startups. This includes understanding capital gains tax, income tax deductions, and any applicable incentives.
    • Example: Some angel investors might qualify for tax incentives under Japan’s Angel Tax Incentive Program.
  3. Shareholder Agreements
    • Terms and Conditions: Ensure clear terms and conditions in shareholder agreements to avoid future disputes. This document should outline the rights, obligations, and protections for all shareholders.
    • Example: Include clauses on voting rights, dividend distribution, and exit strategies.

Final Thoughts

This guide has provided an in-depth look at angel investing in Japan, covering the differences between angel investors and other types of investors, strategies for attracting investment, and the key players in the market. Understanding these elements is crucial for startups seeking funding and for investors looking to make informed decisions.

The future of angel investing in Japan looks promising, with continued growth expected in the startup ecosystem. Emerging trends, such as the rise of tech startups and fintech innovations, will shape the landscape in the coming years. Startups and investors are encouraged to actively engage with the Japanese angel investment ecosystem. For more detailed information and to connect with top angel investors in Japan, access our Investor List or contact us.


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