Written by Bettina | Revised February 2026 In 2026, Japan’s startup scene continues to thrive with enhanced government support and record-breaking investment policies. Prime Minister Fumio Kishida’s innovation initiative, launched in 2022, has evolved into one of the most ambitious startup support frameworks in Asia. With expanded funding mechanisms, stronger incentives, and a growing tech-driven […]
Explore the ultimate guide to understanding the intricacies of Japanese corporate culture in this insightful article.
Japanese Corporate Culture: A Practical Guide for Foreign Professionals in Japan Read More »
Have you ever wondered how American companies in Japan managed to maintain their strong presence? Read this guide to find out.
Introduction Traditional advertising agencies in Japan are essential to the development of the nation’s marketing environment. These agencies have played a crucial role in developing intriguing advertisements that connect with the Japanese audience thanks to their long histories and the blend of Western influences. Definition of traditional advertising agencies Traditional advertising agencies are specialized corporations
Crowdfunding in Japan involves gathering small contributions from a large number of individuals through online platforms. It’s become a popular approach for businesses in Japan, both new and established, to generate sales for their products, services, and creative endeavors. Using it has become dramatically popular in the country, owing to a robust market, strong community
Crowdfunding Products in Japan: How Does It Work? Read More »
A deep awareness of cultural norms, customer habits, and market trends is necessary for successful branding in Japan. Businesses must create a distinctive brand identity that appeals to Japanese consumers in a highly competitive market and may sometimes need to change their branding in Japan to adapt to the market. This article investigates the significance
Introduction Any firm must have a strong brand to succeed, but this is especially true in Japan, where there is high competition and consumer preferences are always evolving. Japanese branding agencies are essential in assisting companies in creating branding strategies and initiatives that connect with their target markets which will be discussed more in the
Introduction With a population of over 126 million and a highly competitive economy, Japan’s market is among the biggest and most significant in the world. For businesses trying to enter or expand in the market, the nation’s distinctive cultural and economic climate can be challenging for business expansion and operation. Market research in Japan, in
Listen to us on: Spotify┃Apple Podcasts┃Castbox┃Google Podcast┃Player FM | Radio Public┃YouTube In this episode of the Scaling Japan Podcast, we are joined by Tim Romero as he sheds light on the startup ecosystem in Japan. He discusses how the startup ecosystem has developed over the last decade and what are its current and potential future trends. He also
State of Startups in Japan in 2023 with Tim Romero Read More »
Introduction Businesses all around the world are realizing the value of influencer marketing as a means of reaching target audiences and generating revenue. One of the world’s greatest economies, Japan, has experienced a rise in the use of influencer marketing recently as one type of strategy of digital marketing in Japan. With an internet user
Guide to an Influencer Marketing Agency in Japan Read More »