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Case Studies

Case Study 1 : Increased Revenue and Time

OUTLINE

  • Business : Marketing Agency in Japan
  • Client : CEO
  • Revenue : Lower 6 figures US
  • Support Type : Operations
  • Plan : Walking Plan
  • Issue : Used too much time on non-value activities.
  • Result : Increased revenue by 2 million yen within 2 months.

Reducing Unnecessary Tasks

This owner was spending too much time managing an underperforming employee. We gave him a framework to put pressure in a subtle way to help that employee understand expectations and manage oneself without conflict.

Delegation Strategy

We gave him a framework to analyze how he was using his time on a weekly basis. We used this as a basis to create an action plan / timeline on delegation and a good communication strategy to implement this with the team.

This owner was able to focus more on sales as a result and was able to acquire several clients after 2 months of coaching on the sprinting plan.

Case Study 2 : Increased Decision Making Speed

OUTLINE

  • Business : SAAS startup in Japan
  • Client : CEO
  • Revenue : Lower 6 figures US
  • Support Type : Operations
  • Plan : Walking Plan
  • Issue : Co-founders had trouble making big decisions on partnerships.
  • Result : Reduced decision making time by one month. They will also continue using the framework for future decisions.

Co-Founders were Unable to Agree

Two co-founders who are a great team were having trouble seeing eye to eye in a potential business partnership deal. Both founders have different value systems and they were not unable to understand one another fully and both sides felt that they were not being heard by the other.

Decision Making Framework

I discovered the reason for being unable to agree was due to different value systems. So, I created a decision making framework that combined both their values, but also sound business fundamentals. They were visually able to see the value system of one another and they agreed on the framework created and were able to make a decision. They are also using this same framework for other big decisions.

Case Study 3 : Increased Task Execution Speed

OUTLINE

  • Business : Language School in Japan
  • Client : Business Owner
  • Revenue : Upper 6 figures US
  • Support Type : HR and Leadership
  • Plan : Sprinting Plan
  • Issue : Key managers were not growing fast enough for the owner.
  • Result : Created more mutual understanding between owner and manager and provided much clearer direction for the manager which lead to higher engagement and a 20% increase in tasks completed.

A tale of two cities

This Japanese business owner was unsatisfied with the growth of her Japanese employee and wanted him to develop at a faster pace. I met with the employee to understand what their goals were and how it aligns with the company's goals. The business owner was focusing on revenue generating activities and did not have the time to coach the employee regularly.

Our first two sessions were spent on understanding his experience as an employee and to help him proactively communicate his needs with the owner. Then we focused on creating solid development goals and a SMART action plan to achieve them. The owner was happy because she felt that the manager was finally in alignment with her goals. I provided coaching to the manager every two weeks to help them scale to become a three degrees of separation level manager and as a result, the team is able to execute more projects and tasks each month by removing unneeded communications that were needed due to not having alignment.

Your company can only grow as fast as you

Let me help you transition from a six figure founder to an 8 figure founder.

Case Study 4 : Increased Sign-Up Rate

OUTLINE

  • Business : Online Service Business in Japan
  • Client : CEO
  • Revenue : Mid 6 figures US
  • Support Type : Marketing and Sales
  • Plan : Walking Plan
  • Issue : Japanese customer sign-up rate was good but not great.
  • Result : Increased sign-up rate from 50% > 65%.

Understanding the Customer

This owner has a great online service targeting Japanese mothers and was receiving a steady flow of inquiries but was only converting them at a 50% rate. I observed the sales process and noticed that although the service was great, the concept that was promoted was too hard for Japanese consumers to understand.

Revised Sales Pamphlet + Process

I gave the owner a framework to organization all the features of his service into areas that people understand easily and not so much. We added some trip wire at the start to get the attention of the customer and then used that momentum to explain things that were easy to understand and tested a few things that were hard. We were able to come up with good ways to explain some tough concepts and had to give up on others. The final iteration led to a 15% increase in sign-up rates.

Case Study 5 : Increased Customer Inquiries

OUTLINE

  • Business : SAAS
  • Client : Business Owner
  • Revenue : Mid 6 figures US
  • Support Type : Marketing
  • Plan : Walking Plan
  • Issue : Customer inquiries were decreasing
  • Result : Increased customer inquiries by 12% and growing.

Customer Persona Upgrade

The founder was a good marketer but needed help with increasing inquiries from foreigners in Japan. They used the standard persona format anyone can find online and I knew immediately that they had knowledge of the customer but were being limited by a template format.

I introduced a much more comprehensive customer journey persona format customized for their business that helped them tap into more demand from an existing audience type. They have seen inquiries increase of 12% in four weeks for that audience. We are currently working on how to tap more into their other types of customers.

Case Study 6 : Choosing the Right Co-Founder

OUTLINE

  • Business : SAAS
  • Client : Two co-founders
  • Revenue : Early stage
  • Support Type : HR - Recruitment
  • Plan : Walking Plan
  • Issue : Rushing to find a third co-founder.
  • Result : Avoided hiring the wrong person.

Finding the Right Person for 3 Years Later

The key to creating a business that scales fast is having the right team. Starting with the wrong co-founders will only lead to headaches later. We spent one session really diving deep into where the owners saw themselves in 3 years and what type of co-founder would be necessary to make that a reality.

Framework for Evaluating Candidates

As they interviewed candidates, they got tempted by pedigree wielding professionals from companies like Amazon and what not, but the candidate evaluation framework I created kept them grounded in making sure to choose the founder they needed and not be blinded by the shiny candidates they wanted.

Here are some ways I can help

Recruitment and HR

reduce hiring costs
reduce bad hires
faster employee onboarding
increase employee satisfaction
increase employee stay time

Marketing

seo marketing strategy
pay per click advertising
improve analytics and data
wordpress security & optimization
conversion rate optimization

Operations

evaluate business operational level
evaluate finances and costs
create a business scorecard
create quarter and yearly plans
and more....

Do you have the mindset needed to make a 7 figure business?

No book can prepare you for the challenges of creating an organization from your business.

Let me help you navigate these challenges as your grow your business and yourself.

Low 6 Figure Founder Before Coaching

  • Long Term Planning Skills
    0%
  • Team Management Skills
    0%
  • ORGANIZATION CREATION SKILLS
    0%
  • STRESS LEVELS
    0%

After 18 - 24 Months of Coaching

  • Long Term Planning Skills
    0%
  • Team Management Skills
    0%
  • ORGANIZATION CREATION SKILLS
    0%
  • STRESS LEVELS
    0%

Now is the time to grow your company

Let me help you get the most out of your time and start scaling your business.

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