6 Ways to Adapt Western Marketing for Japan
Most of your marketing toolkit still works in Japan. These six changes cover channels, features, copy, claims, conversion and B2B outreach, each with a simple test you can run on your own pages.
Business Tips
5 Free Google Maps Optimization Tactics You Can Do Today in Japan
By Tyson Batino | LinkedIn | Founder, Scaling Your Company | Estimated reading time: 5 minutes 5 Free Google Maps Optimization Tactics You Can Do Today in Japan don’t require a paid tool, an agency, or a large marketing budget. If you already have access to your Google Business Profile, there are five things you
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Setting Up a Company in Japan (2026)
Are you a foreigner interested in starting a business in Japan? You absolutely can! Dive into the details of setting up a company in Japan.
Silicon Valley vs Japan: A Reality Check on Japan’s Startup Culture with Kenneth Jeng
Listen to us on Spotify┃Apple Podcasts┃Castbox┃Player FM┃YT Music ┃Radio Public┃YouTube In this episode of the Scaling Japan Podcast, we’re joined by Kenneth Jeng, a veteran of Japan’s startup ecosystem and long-time builder across both the U.S. and Japan. Recorded in November 2024, this is Part 1 of our conversation with Kenneth, where we examine the
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Honne and Tatemae: The Silent Forces Shaping Japanese Business Communication with Rina Sakuraba
Listen to us on Spotify┃Apple Podcasts┃Castbox┃Player FM┃YT Music ┃Radio Public┃YouTube In this episode of the Scaling Japan Podcast, we’re joined once again by Rina Sakuraba, Founder and CEO of Coaching Leaders Japan, for Part 2 of our deep dive into Japanese communication culture. This time, we explore Honne (true feelings) and Tatemae (public façade) the
Ne-mawashi and Coaching for Japanese Leadership with Rina Sakuraba
Listen to us on Spotify┃Apple Podcasts┃Castbox┃Player FM┃YT Music ┃Radio Public┃YouTube In this episode of the Scaling Japan Podcast, we welcome back Rina Sakuraba, Founder and CEO of Coaching Leaders Japan. Rina is a certified ontological leadership coach with deep experience working with Japanese executives and multicultural teams. She unpacks the cultural nuance of ne-mawashi, Japan’s
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B2B Content Marketing in Japan Report for 2025 – with Robert Heldt
Listen to us on Spotify┃Apple Podcasts┃Castbox┃Player FM┃YT Music┃Radio Public┃YouTube In this episode of the Scaling Japan Podcast, we welcome Robert Heldt, CEO of AIM B2B (formerly Custom Media), one of Japan’s leading integrated marketing and PR firms helping global brands scale across Japan and Asia. Robert shares key insights from the newly released 2025 State
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Retail Distribution in Japan with Bela Schweiger
Listen to us on Spotify┃Apple Podcasts┃Castbox┃Player FM┃YT Music ┃Radio Public┃YouTube In this episode of the Scaling Japan Podcast, we’re joined by Bela Schweiger, President & CEO of Enter Japan K.K. and former executive at Coca-Cola, Häagen-Dazs, L’Oréal, and Nokia. Japan’s retail ecosystem is notoriously complex, and entering the market without insider knowledge can lead to
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10 Work Life Balance Tips for Foreign Founders in Japan
If you’re looking at work life balance as a foreign founder in Japan, you’re most likely not burned out, you’re rather building smart. You want to know how successful founders are remaining innovative, leading well, and living fully in one of the most demanding work cultures on Earth. This article is a valuable guide to
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Guide To Venture Capital in Japan
Despite a relatively small market compared to many other countries, startups in Japan have a very unique ecosystem that contributes to the global economy. Because of various initiatives fueled by the government to drive Japan’s innovation and entrepreneurship, and the deep money pockets of both institutional investors and large Japanese corporations, the industry of venture