The trend for digital marketing in Japan is expanding rapidly now with around 119 million active internet users. According to the latest data from AJ Marketing, almost half (49.4%) of Japanese internet users conduct online research about a brand before purchasing items, sometimes even making inquiries through the website. As Japanese consumers become more proactive, […]
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Japan has long been a leader in video game development; take Mario Kart 8 Deluxe, for example. With over 62.9 million units sold worldwide, it not only makes it the best-selling game of Nintendo but also reinforces the influence of the Japanese video game sector on a global scale. Understanding what it takes to enter
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Today, implementing sustainable business practices is a crucial component of any successful organization, especially in a fast-evolving country like Japan. With the growing concerns about environmental and social changes, there’s been a significant shift towards greener consumerism over the past years. This trend presents both challenges and opportunities for business leaders, as they must adapt
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Introduction Email marketing remains a vital component of digital marketing strategies worldwide, and Japan is no exception. This guide explores the nuances and best practices of email marketing strategies in Japan. Understanding the cultural preferences and technological habits of Japanese consumers can significantly enhance the effectiveness of email marketing campaigns. Overview of Email Marketing in
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The Japanese market can be a tough nut to crack, but luckily, LinkedIn is full of experts happy to share their tips and tricks. This article highlights 22 LinkedIn influencers who post amazing insights on recruitment, marketing, public policy, business expansion, technology, and more. Following these pros will keep you in the loop and help
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Lead generation is a crucial component of any successful business strategy, involving the identification and cultivation of potential customers interested in your products or services. In the context of Japan, this process takes on unique characteristics shaped by the country’s distinct cultural, economic, and digital landscape. Understanding these nuances is essential for businesses aiming to
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Creating a website in Japan is essential for businesses looking to establish a strong presence in one of the world’s most technologically advanced and digitally connected markets. With over 90% of the population using the internet, having an online presence is crucial for reaching Japanese consumers who rely heavily on digital platforms for information, shopping,
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Introduction Angel investors are well-off individuals who provide capital for startups in exchange for ownership equity or convertible debt. Unlike venture capital (VC) firms or corporate venture capital (CVC), angel investors often use their own funds and may offer more personal mentorship and support. In Japan, the rise of angel investing is fostering innovation and
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Are you feeling like you’re losing your hair trying to figure out how to create a website in Japan? Hosting a website in Japan presents a unique blend of challenges and opportunities. Among these challenges, selecting the right server is one of the most critical decisions you’ll encounter. Deciding on a server, with each choice
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The Japanese consumer market, the third largest in the world, is renowned for its diversity and individuality. The consumer market in Japan is changing quickly as technology advances. Understanding Japanese consumer expectations when selecting products is crucial for building lasting relationships. You can open up new market opportunities in Japan by understanding consumer behavior and
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