6 Ways to Adapt Western Marketing for Japan
Most of your marketing toolkit still works in Japan. These six changes cover channels, features, copy, claims, conversion and B2B outreach, each with a simple test you can run on your own pages.
Marketing
B2B Content Marketing in Japan Report for 2025 – with Robert Heldt
Listen to us on Spotify┃Apple Podcasts┃Castbox┃Player FM┃YT Music┃Radio Public┃YouTube In this episode of the Scaling Japan Podcast, we welcome Robert Heldt, CEO of AIM B2B (formerly Custom Media), one of Japan’s leading integrated marketing and PR firms helping global brands scale across Japan and Asia. Robert shares key insights from the newly released 2025 State
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How to Update Existing Content for SEO and Boost Your Rankings
Knowing how to update existing content for SEO is essential if you want to maintain rankings, improve engagement, and stay ahead of competitors. Google prioritizes fresh, relevant, and accurate content, meaning pages that are regularly maintained are far more likely to stay visible. Without consistent updates, your articles risk falling victim to content decay —
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Guide to Conversion Rate Optimization in Japan
Ever wondered why companies work so hard to increase site traffic? Increased traffic can lead to higher engagement, but the real impact comes from how well that traffic converts into valuable actions (sales). In this article, we will explore the importance of Conversion Rate Optimization in Japan, localization strategies, key performance indicators (KPIs), and professional
Ultimate Guide to Search Engines in Japan
Most people, when asked about search engines, would probably think of Google first. It is true that the global market, including search engines in Japan, is dominated by Google. However, in Japan’s market, Yahoo! JAPAN has been around for longer and is seen as more reliable. The different trends of search engines in Japan can
Japanese SEO: A practical guide for foreign companies targeting Japan
Japan is a large, mature digital market, but it is also one where a straight English-to-Japanese translation usually underperforms. Japanese SEO is not just about translating keywords. It is about matching how people in Japan search, what they expect to see on a page, and what makes them trust a business enough to contact you.
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Ultimate Guide to Digital Marketing Agents
The trend for digital marketing in Japan is expanding rapidly now with around 119 million active internet users. According to the latest data from AJ Marketing, almost half (49.4%) of Japanese internet users conduct online research about a brand before purchasing items, sometimes even making inquiries through the website. As Japanese consumers become more proactive,
Sustainable Business Practices in Japan
Today, implementing sustainable business practices is a crucial component of any successful organization, especially in a fast-evolving country like Japan. With the growing concerns about environmental and social changes, there’s been a significant shift towards greener consumerism over the past years. This trend presents both challenges and opportunities for business leaders, as they must adapt
Effective Email Marketing in Japan: What Works for B2B Companies in 2026
Email marketing in Japan still works, but not in the way many overseas companies expect. If you take a generic English-language outbound playbook, translate it into Japanese, and send it to a cold list, the results are usually weak. That does not mean email is dead. It means email in Japan works best when the
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Lead generation in Japan: strategies for foreign B2B companies
Lead generation in Japan is not just about getting more names into a CRM. For many B2B companies, the harder part is earning enough trust for a Japanese buyer to reply, request materials, take a meeting, and share your offer internally. Japan has a large digital audience, but buyers still expect credibility, clear Japanese communication,
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