Marketing

Ever wondered why companies work so hard to increase site traffic? Increased traffic can lead to higher engagement, but the real impact comes from how well that traffic converts into valuable actions (sales). In this article, we will explore the importance of Conversion Rate Optimization in Japan, localization strategies, key performance indicators (KPIs), and professional

Most people, when asked about search engines, would probably think of Google first. It is true that the global market, including search engines in Japan, is dominated by Google. However, in Japan’s market, Yahoo! JAPAN has been around for longer and is seen as more reliable. The different trends of search engines in Japan can

The trend for digital marketing in Japan is expanding rapidly now with around 119 million active internet users. According to the latest data from AJ Marketing, almost half (49.4%) of Japanese internet users conduct online research about a brand before purchasing items, sometimes even making inquiries through the website. As Japanese consumers become more proactive,

Email marketing in Japan still works, but not in the way many overseas companies expect. If you take a generic English-language outbound playbook, translate it into Japanese, and send it to a cold list, the results are usually weak. That does not mean email is dead. It means email in Japan works best when the

Creating a website in Japan is essential for businesses looking to establish a strong presence in one of the world’s most technologically advanced and digitally connected markets. With over 90% of the population using the internet, having an online presence is crucial for reaching Japanese consumers who rely heavily on digital Think about it—when was