Ysabel Garcia

Ysabel Garcia is a third-year undergraduate at Waseda University who is originally from the Philippines and now resides in Tokyo. Her academic focus is on Economics, with a specific interest in business and Japan's startup scene. Waseda University provides the academic backdrop for Ysabel's exploration of economic principles. She aims to graduate with a solid understanding of how these principles apply in real-world business contexts. Looking forward, Ysabel envisions a career contributing to Tokyo's business landscape, utilizing her economic background to make a meaningful impact.

emerging consumer trends in Japan

Ultimate Guide to Emerging Consumer Trends in Japan

Business Tips / By / / 14 minutes of reading

The Japanese consumer market, the third largest in the world, is renowned for its diversity and individuality. The consumer market in Japan is changing quickly as technology advances. Understanding Japanese consumer expectations when selecting products is crucial for building lasting relationships. You can open up new market opportunities in Japan by understanding consumer behavior and […]

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business wifi in Japan

Ultimate Guide to Business Wifi in Japan

Business Tips / By / / 14 minutes of reading

Acquiring robust Wi-Fi connectivity plays a vital role for any business in today’s Japanese commerce world. With the increasing number of white-collar workers employed remotely, and employees willing to work flexibly rather than strictly to office hours, business companies in Japan have no choice but to provide reliable and stable Wi-Fi connectivity. Having access to

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female entrepreneurs in Japan

6 Inspiring Female Entrepreneurs in Japan

Business Tips, Startup Tips / By / / 9 minutes of reading

Although Japan’s economy soars alongside the biggest economies in the world, it has a historically low female labor participation rate and limited representation in business leadership roles. Even so, countless women have started businesses and made names for themselves, sparking innovation and playing a role in boosting the Japanese economy. Encouraging more women to do

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HR in Japan

HR in Japan: Top 5 Tips

Business Tips, HR / By / / 11 minutes of reading

Behind every successful business is a person or team that turned an idea into reality. At the core of this kind of progression is the critical role of human resources (HR). HR drives organizational growth and innovation by utilizing effective management strategies to nurture employees.  This would require adapting to local customs, frameworks, and cultural

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ochugen in business context

Top 10 Ochugen Gift Ideas for Businesses

Business Culture, Business Tips / By / / 13 minutes of reading

Did you know that Japan has two major gift-giving traditions? Participating in these traditions as a business could contribute to growth and enhanced business relations! If this piques your interest, we’ve got you! One of the major traditions is ochugen and this article will tell you all about it. You might be wondering what kind

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distribution partner in Japan

Ultimate Guide to Choosing a Distribution Partner in Japan

Business Tips, Sales in Japan / By / / 12 minutes of reading

Is your business in Japan looking for someone who can distribute your products or services? If so, then you’ve come to the right place! A distribution partner in Japan can be a single person or a company to whom you give the right to market, distribute, or resell your products. If you’re curious to know

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Manager working for Japanese Management

The Ultimate Guide to Japanese Management

Business Tips, HR / By / / 12 minutes of reading

From kaizen to nemawashi to non-verbal cues, there are a handful of terms and customs foreigners should equip themselves with before starting a business in Japan. Implementing effective Japanese management strategies in a foreign company will help aspiring entrepreneurs and founders grow and sustain their businesses. In this article, we will explore the basics of

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