Bettina

Bettina Palang is an Economics student from Waseda University in the School of Political Science and Economics. She’s fluent in English and learning Japanese. Since June 2023, she’s been interning at Scaling Your Company, learning more about Japanese culture and Japanese business in the process.

Ultimate Guide to Best Japanese Business Phrases

Learning Japanese business phrases can greatly enhance your ability to communicate effectively and professionally. Japanese business phrases are also essential for establishing rapport, conveying respect, and conducting business transactions smoothly in Japan. Whether you’re planning to work with Japanese colleagues, partners, or clients, having a grasp of these expressions can be a valuable asset in […]

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Ultimate Guide to B2B Marketing in Japan

B2B marketing in Japan continues to evolve rapidly as we enter 2026. The rise of generative AI, shifting buyer behaviors, and new digital platforms have fundamentally changed how foreign companies and established businesses approach the Japanese B2B market. Whether you’re a foreign entrepreneur looking to break into Japan’s enterprise sector or an established company seeking

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Guide to a Corporate Bank Account in Japan (2026 Updated)

Key Takeaways: In the business sphere, having a financial identity is essential for transactions and establishing your business, and a corporate bank account serves as the foundation of this identity. Unlike personal bank accounts, corporate bank accounts are designed to cater to the financial requirements of businesses. They typically offer a range of services uniquely

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Guide to Subsidies in Japan

Subsidies in Japan play a crucial role in supporting local businesses and driving growth and innovation across various sectors. These financial incentives not only assist companies but also contribute to economic development and job creation. The current business environment is highly conducive to growth, offering business owners, including foreign entrepreneurs, access to valuable subsidies. For

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Guide to Startup Subsidies in Japan for 2026

Updated for February 2026 In 2026, Japan’s startup scene continues to thrive with enhanced government support and record-breaking investment policies. Prime Minister Fumio Kishida’s innovation initiative, launched in 2022, has evolved into one of the most ambitious startup support frameworks in Asia. With expanded funding mechanisms, stronger incentives, and a growing tech-driven ecosystem, startups in

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Top 10 Start-up Incubators in Japan

What are start-up incubators? In the fast-paced world of technological advancements, Japan is an innovation powerhouse. Start-ups are popping up every day to try their hand at succeeding in the Land of the Rising Sun. Yet, even with Japan’s openness to these start-ups, there are intricacies to the Japanese market that act as barriers.  In

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Insider Guide on Selling Products in Japan

For European companies seeking to expand in Asia, Japan is the ideal destination. With a flourishing consumer base and a robust e-commerce market, Japan offers unparalleled opportunities. The culture’s commitment to excellence and attention to detail sets it apart. Japanese consumers have high expectations for quality, demanding products that exceed standards. Superior craftsmanship, reliability, and

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Top 10 Start-up Accelerators in Japan

If you’re looking to start your business in Japan, you probably want to understand the unique start-up culture within Japan. Due to governmental support, the most in-demand industries are healthcare, finance and insurance, robotics, food, agriculture, and deep tech. The national government is currently investing money into biotech and financial technology. However, there is demand

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