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Bettina

Bettina Palang is an Economics student from Waseda University in the School of Political Science and Economics. She’s fluent in English and learning Japanese. Since June 2023, she’s been interning at Scaling Your Company, learning more about Japanese culture and Japanese business in the process.

Ultimate Guide to Best Japanese Business Phrases

Learning Japanese business phrases can greatly enhance your ability to communicate effectively and professionally. Japanese business phrases are also essential for establishing rapport, conveying respect, and conducting business transactions smoothly in Japan. Whether you’re planning to work with Japanese colleagues, partners, or clients, having a grasp of these expressions can be a valuable asset in […]

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Ultimate Guide to B2B Marketing in Japan

In the ever-evolving world of business, the quest for new markets and opportunities knows no bounds. For foreigners looking to venture into B2B marketing in Japan, or even established companies seeking to expand their reach, understanding the details of B2B marketing in this unique market is crucial. This guide is here to support newcomers and

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Guide to a Corporate Bank Account in Japan

In the business sphere, having a financial identity is essential in deals and establishing your business, and a corporate bank account serves as the foundation of this identity. Unlike personal bank accounts, corporate bank accounts are designed to cater to the financial requirements of businesses. They typically offer a range of services uniquely designed for

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Guide to Subsidies in Japan

Subsidies in Japan play a pivotal role in supporting local businesses, serving as fuel for growth and innovation across various industries. These financial incentives not only provide essential support to companies but also foster economic development and job creation. Today’s growth-minded business climate allows business owners of all kinds to utilize these subsidies in Japan.

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Guide to Startup Subsidies in Japan

Startups in Japan are taking a huge turn in 2023. The support for start-ups has grown since Prime Minister Fumio Kishida’s governmental policies of support. Just in 2022, the prime minister vowed to promote bold investments and reforms in industries such as start-ups. He specifically cited the big corporations in Japan today, as they themselves

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Top 10 Start-up Incubators in Japan

What are start-up incubators? In the fast-paced world of technological advancements, Japan is an innovation powerhouse. Start-ups are popping up every day to try their hand at succeeding in the Land of the Rising Sun. Yet, even with Japan’s openness to these start-ups, there are intricacies to the Japanese market that act as barriers.  In

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Insider Guide on Selling Products in Japan

For European companies seeking to expand in Asia, Japan is the ideal destination. With a flourishing consumer base and a robust e-commerce market, Japan offers unparalleled opportunities. The culture’s commitment to excellence and attention to detail sets it apart. Japanese consumers have high expectations for quality, demanding products that exceed standards. Superior craftsmanship, reliability, and

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Top 10 Start-up Accelerators in Japan

If you’re looking to start your business in Japan, you probably want to understand the unique start-up culture within Japan. Due to governmental support, the most in-demand industries are healthcare, finance and insurance, robotics, food, agriculture, and deep tech. The national government is currently investing money into biotech and financial technology. However, there is demand

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