Joan Benedict

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Japanese Economic Review: Key Trends and Developments

Did you know that Japan was overtaken as the world’s third-largest economy in 2024? This shift prompted the government to roll out bold reforms to regain its economic strength. These changes bring both challenges and opportunities for businesses. With strategic policies and a renewed focus on boosting domestic demand, Japan’s economy is starting to recover. […]

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Guide to Conversion Rate Optimization in Japan

Ever wondered why companies work so hard to increase site traffic? Increased traffic can lead to higher engagement, but the real impact comes from how well that traffic converts into valuable actions (sales). In this article, we will explore the importance of Conversion Rate Optimization in Japan, localization strategies, key performance indicators (KPIs), and professional

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Analytics Consulting 101 in Japan

Analytics consulting is no stranger in Japan’s market. Whether it is business or marketing analytics, there is no doubt that working with consulting firms brings optimal results in growing your business. For foreign companies looking to expand to Japan’s market, working with large multinational consulting firms is not always an affordable option. Yet, Japan’s market

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Ultimate Guide to Search Engines in Japan

Most people, when asked about search engines, would probably think of Google first. It is true that the global market, including search engines in Japan, is dominated by Google. However, in Japan’s market, Yahoo! JAPAN has been around for longer and is seen as more reliable. The different trends of search engines in Japan can

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Ultimate Guide to Japanese SEO

Search Engine Optimization or SEO is a popular form of web marketing used to enhance a website’s content quality, technical setup and link authority so it can appear higher on a search engine result page. According to data from Statista, Japan has reached almost 86.6 million phone users in 2022 and the number is forecasted

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Ultimate Guide to Digital Marketing Agents

The trend for digital marketing in Japan is expanding rapidly now with around 119 million active internet users. According to the latest data from AJ Marketing, almost half (49.4%) of Japanese internet users conduct online research about a brand before purchasing items, sometimes even making inquiries through the website. As Japanese consumers become more proactive,

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