Introduction Social media has become a crucial component of every company’s marketing plan in the current digital era. This marketing strategy enables companies to connect with a larger audience, interact personally with potential clients, and establish a solid online presence. It has grown in popularity among companies of all sizes and sectors in Japan as […]
Introduction to Influencer Marketing in Japan Influencer marketing in Japan is a popular and successful method for brands to reach their target demographic. Because Japan is a distinct market with distinct cultural nuances, it’s critical to comprehend how influencer marketing functions in the country. Influencer marketing in Japan is a type of digital marketing in
Overview of the Japanese Market and the Need for Marketing Agency in Japan Japan is a highly developed and technologically advanced country with a population of over 126 million people, making it one of the largest markets in the world. According to a BBC News World article, it is the third-largest economy in the world
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Introduction to Digital Marketing in Japan Japan is considered one of the most technologically advanced countries with a high internet penetration rate of 90.22% according to the latest data from Statista. Although the country is big on traditional marketing and business, most of the Japanese population has access to the Internet, making digital marketing in
Japan is home to a thriving startup ecosystem including a rapidly growing number of business owners, investors, and support organizations. It has an extensive history of technological innovation, and this tradition is reflected in the variety of startups in Japan that are now flourishing. Robotics, healthcare, fintech, e-commerce, and gaming are some of the most
Japan, a global technology leader, also boasts a thriving creative sector that has flourished over decades. With a rich tradition of creativity, Japan is home to a dynamic landscape of creative agencies catering to diverse industries. These agencies are the driving force behind innovative marketing campaigns, branding strategies, and creative business solutions. But here’s the
Your company can only grow as fast as the leader. Business professionals such as c-suite executives, VPs, and other senior-level employees might need assistance from executive coaches at certain challenging points in their careers. During that time, they may consider hiring an executive coach to help them find clarity in where to take the organization,
Listen to us on: Spotify┃Apple Podcasts┃Castbox┃Google Podcast┃Player FM┃Radio Public | YouTube This is a special episode of Scaling Japan Podcast as we would like to introduce two guests today, Erdinç Ekinci and Yu Li Shein. They are the co-founders of Openfor.co, a company which helps startups through strategic partnerships, and they are running the Founder
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Japan is one of the largest economies in the world and it is a key market for international business. As of 2022, Japan is ranked third in the world in terms of gross domestic product (GDP). Depending on the business location in Japan, the organization will also have easy access to other major markets in
Exchanging Japanese Business cards is a significant part of Japan’s work culture. If you meet a Japanese person, even casually, chances are they’ll give you their business card when you first meet. This simple gesture is a big deal – in Japan, you are unlikely to make a solid first impression unless an individual has