Takashi is a mid-level manager at a Japanese electronics company. His team has been developing a new type of smart home device. Takashi believes it would be beneficial to add a feature that integrates with popular home assistants, like Alexa and Google Home. In order for his idea to be executed, Takashi needs to get […]
Analytics consulting is no stranger in Japan’s market. Whether it is business or marketing analytics, there is no doubt that working with consulting firms brings optimal results in growing your business. For foreign companies looking to expand to Japan’s market, working with large multinational consulting firms is not always an affordable option. Yet, Japan’s market
Most people, when asked about search engines, would probably think of Google first. It is true that the global market, including search engines in Japan, is dominated by Google. However, in Japan’s market, Yahoo! JAPAN has been around for longer and is seen as more reliable. The different trends of search engines in Japan can
Search Engine Optimization or SEO is a popular form of web marketing used to enhance a website’s content quality, technical setup, and link authority so it can appear higher on a search engine result page. According to data from Statista, Japan has reached almost 86.6 million phone users in 2022 and the number is forecasted
The trend for digital marketing in Japan is expanding rapidly now with around 119 million active internet users. According to the latest data from AJ Marketing, almost half (49.4%) of Japanese internet users conduct online research about a brand before purchasing items, sometimes even making inquiries through the website. As Japanese consumers become more proactive,
Japan has long been a leader in video game development; take Mario Kart 8 Deluxe, for example. With over 62.9 million units sold worldwide, it not only makes it the best-selling game of Nintendo but also reinforces the influence of the Japanese video game sector on a global scale. Understanding what it takes to enter
Today, implementing sustainable business practices is a crucial component of any successful organization, especially in a fast-evolving country like Japan. With the growing concerns about environmental and social changes, there’s been a significant shift towards greener consumerism over the past years. This trend presents both challenges and opportunities for business leaders, as they must adapt
Introduction Email marketing remains a vital component of digital marketing strategies worldwide, and Japan is no exception. This guide explores the nuances and best practices of email marketing strategies in Japan. Understanding the cultural preferences and technological habits of Japanese consumers can significantly enhance the effectiveness of email marketing campaigns. Overview of Email Marketing in
The Japanese market can be a tough nut to crack, but luckily, LinkedIn is full of experts happy to share their tips and tricks. This article highlights 22 LinkedIn influencers who post amazing insights on recruitment, marketing, public policy, business expansion, technology, and more. Following these pros will keep you in the loop and help
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Lead generation is a crucial component of any successful business strategy, involving the identification and cultivation of potential customers interested in your products or services. In the context of Japan,Japan rewards brands that earn trust, communicate clearly in Japanese, and meet buyers where they already spend time. In 2025, the mix that works best blends