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Helen Iwata, an amazing woman with over 30 years of professional experience in Japan, joins us in this episode of the Scaling Japan podcast. Helen is the president of Sasuga Communications and is also the host of the Sasuga! Podcast, be sure to check it out! She shares how she has sucessfuly established a strong brand image across social media platforms and advises listeners on the importance of trust. Additionally, Helen explains a useful equation that can be used by listeners to evaluate themselves. This episode is a part of our comprehensive guide to sales in Japan.
This podcast episode is excellent for:
- Business owners who want to establish and strengthen their brand image in Japan
- Managers who are interested in learning about growing business in Japan through word of mouth and social media
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Links from Guest Appearance
- Find out more about Helen Iwata on her LinkedIn and reach out to her on Instagram
- Hear more from Helen Iwata on The Sasuga! Podcast and join the cheer team for her new book Less Effort More Impact
- Check out Sasuga! Communications and this special course they offer for women in business Sasuga! VIP Women’s Coaching Program
Links to Additional Resources
Quick Guide “8 Essential Phrases for Clear, Confident English Presentations
Show Notes
(2:20) Helen Iwata’s self introduction
(6:16) Using social media to establish a strong brand image
(10:15) The Trust Equation explained
(15:19) How to grow through trust
(16:40) How to self-evaluate with the Trust Equation
(18:52) Building upon your strengths
(21:54) How to get involved and featured in the media
(22:44) Why create a podcast
(25:01) Importance of being the real you
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