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Japan Scalers : Scaling Tokyo Family Stays in Japan with Tracey Northcott

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This is a very special episode of the Scaling Japan Podcast. It will be our first of many episodes on Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episode, so make sure to follow us on social media and stay up to date with the podcast. In this seventh episode, we are joined by Tracey Northcott, the founder of Tokyo Family Stays, which provides short-term rentals for those looking for an apartment and authentic home in Japan. She has successfully scaled her business to more than 25 listings and has been able to scale a solid business with two full-time staff and freelancers. Join us as Tracey shares her inspiring journey of scaling her company to its current success, all the while maintaining her unwavering commitment to ethical business practices that prioritize the welfare of both staff and customers.

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Links from Guest Appearance

Additional Resource

  • We recently released a Japan Market Entry E-book. Grab your copy of the Here!

Show Notes

00:00: Introduction
3:19 Tokyo Family Stays and How It Began
8:01 Part-Time Residence
8:55 Target Market and Ideal Customer
15:58 Stage 1
18:23 Meeting the Demands
22:07 Challenges Faced in Stage 1
24:12 Building a Relationship with Local Communities
26:15 Debunking Myths about Living in Japan
27:27 Taking More Foreign Customers
29:33 What Would Define The 2nd Stage?
37:12 Creating A Brand
41:10 Being An Ethical Business Owner
43:15 Stage 3: Challenges and The Pandemic
46:34  How Did You Overcome This Challenge?
50:23 Why is Automation Important in The Next Stage?
57:26 Global Best Practices
1:05:01 What’s Next?

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