Marketing

Our guide to navigating Rakuten in Japan empowers you to harness its strengths and kickstart your e-commerce journey in Japan.

Explore the potential of Amazon marketing in Japan – a lucrative hub for businesses seeking global expansion.

B2B marketing in Japan continues to evolve rapidly as we enter 2026. The rise of generative AI, shifting buyer behaviors, and new digital platforms have fundamentally changed how foreign companies and established businesses approach the Japanese B2B market. Whether you’re a foreign entrepreneur looking to break into Japan’s enterprise sector or an established company seeking

Most market research advice is written for markets where the data is easy to find and consumers say what they think. Japan is neither. Entrenched domestic competitors, a regulatory system that works backward from what you’d expect, and survey respondents who won’t tell you a product is bad to your face all distort the data

Introduction Businesses all around the world are realizing the value of influencer marketing as a means of reaching target audiences and generating revenue. One of the world’s greatest economies, Japan, has experienced a rise in the use of influencer marketing recently as one type of strategy of digital marketing in Japan. With an internet user

Japan’s market is highly developed and competitive, providing considerable chances for foreign companies looking to broaden their customer base and boost profits. However, due to the distinct business, cultural, and regulatory environments, breaking into the Japanese market can be difficult. In our interviews with many professionals in the Japan market entry space, the consensus is

Introduction SEO marketing has become an essential part of digital marketing, especially for businesses in Japan. As the world becomes increasingly digitalized, the importance of having a strong online presence has never been more evident. SEO marketing can assist companies in bringing in more clients and boosting their online presence by enhancing their website’s visibility

Introduction Social media has become a crucial component of every company’s marketing plan in the current digital era. This marketing strategy enables companies to connect with a larger audience, interact personally with potential clients, and establish a solid online presence. It has grown in popularity among companies of all sizes and sectors in Japan as

Influencer marketing in Japan can be one of the most practical ways for a foreign brand to build trust with Japanese consumers. It gives your product a voice through people the audience already follows, watches, and believes. The difficult part is that Japan does not work like a simple translation of a Western influencer campaign.