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Japan Scalers : Scaling Häagen-Dazs with Bela Schweiger

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This is a very special episode of the Scaling Japan Podcast. It will be our first of many episodes on Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episode, so make sure to follow us on social media and stay up to date with the podcast. In this second episode, Bela Schweiger will share his story as an expert in scaling Häagen-Dazs. With an impressive track record including collaborations with major brands like The Coca-Cola Company, Nokia, General Mills, and L’Orèal, Bela shares his knowledge into spearheading the transformation of Häagen-Dazs in Japan and pioneering AI-driven ESG solutions for the Japanese market. Join us in today’s episode as we look into Bela’s experiences with innovative strategies and strategic partnerships that drove the successful revamp of Häagen-Dazs, imparting valuable lessons for businesses in the Japanese market.

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Links from Guest Appearance

Additional Resource

  • We recently released a Japan Market Entry E-book. Grab your copy of the Here!

Show Notes

00:00: Introduction
02:14: What type of companies do you typically help to expand the Japanese market?
11:05: Advice on scaling your business and brand in Japan
14:50: About Häagen-Dazs coming into the Japanese market
24:40: About innovation and new product development
31:32: What was the situation when Häagen-Dazs first brought you in?
35:46: Dynamic change in Häagen-Dazs Japan
39:22: Brainstorming and its role in scaling up your business
45:10: Case Study of Costco Japan wanting a product due to a Korean Manga
46:32: Problems faced with Häagen-Dazs
49:28: Overcoming problems through the use of vending machines
53:05: Secret to scaling

Your Attractive Heading

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A proper sales deck in the format Japanese are used to is CRITICAL for doing sales in Japan. Japanese companies make decisions as a committee through the ringisho process, and you will need the type of sales deck that will get you the second meeting with a decision maker. Don’t rely on your champion, we will help you create the materials to get you that 2nd meeting.

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