01.
Meet the Client
The English Home, founded by Sarah, is a distinguished English school nestled in the Kanto region in a city with more than 300,000 people. Her school is garnering a reputation for effectively teaching Japanese children, creating an atmosphere conducive to exploration and learning. One of their standout features is their commitment to Eiken test preparation. Many students have successfully navigated the Eiken exams, a testament to Sarah’s adept teaching methods and curriculum.
Alongside their in-person classes, they also are growing an online platform connecting eager young learners with their certified English tutors.
02.
The Challenge
Challenge 1:
Having Enough Time for the Business
Sarah is known locally for her high quality language lessons. People were eager to enroll in her classes due to her engaging and effective teaching style. However, with her intense focus on teaching, she found little time to familiarize herself with the responsibilities and nuances of being a CEO. Despite her passion for expanding her business, she recognized her lack of managerial and business growth knowledge as a hindrance. Additionally, the school had shrunk by 25% due to COVID.
Challenge 2:
Increasing Customer Inquiries
Do to her good reputation, she was receiving students from referrals from existing students. Also, since she had been an ALT several years prior, some students recognized her and that made advertising more easy. However, the next generation of students did not know her and she did not have an website, nor google search or google maps presence.
03.
The Solution
Service 1:
Coaching Service
Recognizing the need for external expertise, she reached out to me. I started by helping her by analyzing how she spends her time, understanding her vision and personality and how it relates to growing the business long-term, and how the school is performing from a revenue, profit and growth perspective + customer satisfaction.
Service 2:
Website and SEO Optimization
We created a new website for the English Home that not only looks great, but really communicated the feel and care that she had for her students and employees. We later optimized her google maps and spent around 7 hours making sure the SEO for her website is properly setup.
04.
The Result
Result 1:
From 70 to 130 Active Students in 9 Months
We were able to grow the school from 70 to 130 active students over a 9 month period and also free up more than 30% of the CEOs time by making decisions on what to do and not do. This growth in one month has already paid off the amount invested in our advisory services.
Result 2:
Increased Prices by 10%
We were also able to raise prices by around 10% without decreasing customer satisfaction and without losing additional customers. We are also putting in place a strategy to increase customer spending by 10 - 15% and a plan to further increase prices in the future and structure to achieve this.
Result 3:
Ranked 2nd in SEO Within a Month
Due to the success of our consulting and advisory services for her business, we were able to use the additional profit to develop a website for her with our digital marketing agency to further grow student numbers. She ranked in the top 2 in her ward for English schools within a one month period.
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