If you’re looking at work life balance as a foreign founder in Japan, you’re most likely not burned out, you’re rather building smart. You want to know how successful founders are remaining innovative, leading well, and living fully in one of the most demanding work cultures on Earth. This article is a valuable guide to […]
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Despite a relatively small market compared to many other countries, startups in Japan have a very unique ecosystem that contributes to the global economy. Because of various initiatives fueled by the government to drive Japan’s innovation and entrepreneurship, and the deep money pockets of both institutional investors and large Japanese corporations, the industry of venture
Knowing how to update existing content for SEO is essential if you want to maintain rankings, improve engagement, and stay ahead of competitors. Google prioritizes fresh, relevant, and accurate content, meaning pages that are regularly maintained are far more likely to stay visible. Without consistent updates, your articles risk falling victim to content decay —
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Did you know that Japan was overtaken as the world’s third-largest economy in 2024? This shift prompted the government to roll out bold reforms to regain its economic strength. These changes bring both challenges and opportunities for businesses. With strategic policies and a renewed focus on boosting domestic demand, Japan’s economy is starting to recover.
Japanese Economic Review: Key Trends and Developments Read More »
Ever wondered why companies work so hard to increase site traffic? Increased traffic can lead to higher engagement, but the real impact comes from how well that traffic converts into valuable actions (sales). In this article, we will explore the importance of Conversion Rate Optimization in Japan, localization strategies, key performance indicators (KPIs), and professional
Takashi is a mid-level manager at a Japanese electronics company. His team has been developing a new type of smart home device. Takashi believes it would be beneficial to add a feature that integrates with popular home assistants, like Alexa and Google Home. In order for his idea to be executed, Takashi needs to get
Analytics consulting is no stranger in Japan’s market. Whether it is business or marketing analytics, there is no doubt that working with consulting firms brings optimal results in growing your business. For foreign companies looking to expand to Japan’s market, working with large multinational consulting firms is not always an affordable option. Yet, Japan’s market
Most people, when asked about search engines, would probably think of Google first. It is true that the global market, including search engines in Japan, is dominated by Google. However, in Japan’s market, Yahoo! JAPAN has been around for longer and is seen as more reliable. The different trends of search engines in Japan can
Search Engine Optimization or SEO is a popular form of web marketing used to enhance a website’s content quality, technical setup, and link authority so it can appear higher on a search engine result page. According to data from Statista, Japan has reached almost 86.6 million phone users in 2022 and the number is forecasted
The trend for digital marketing in Japan is expanding rapidly now with around 119 million active internet users. According to the latest data from AJ Marketing, almost half (49.4%) of Japanese internet users conduct online research about a brand before purchasing items, sometimes even making inquiries through the website. As Japanese consumers become more proactive,