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Growing Your Business through Word of Mouth with Helen Iwata

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Helen Iwata, an amazing woman with over 30 years of professional experience in Japan, joins us in this episode of the Scaling Japan podcast. Helen is the president of Sasuga Communications and is also the host of the Sasuga! Podcast, be sure to check it out! She shares how she has sucessfuly established a strong brand image across social media platforms and advises listeners on the importance of trust. Additionally, Helen explains a useful equation that can be used by listeners to evaluate themselves. This episode is a part of our comprehensive guide to sales in Japan.

This podcast episode is excellent for:

  • Business owners who want to establish and strengthen their brand image in Japan
  • Managers who are interested in learning about growing business in Japan through word of mouth and social media

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Links from Guest Appearance


Links to Additional Resources

The Trusted Advisor 

Sasuga! Cafe

Quick Guide “8 Essential Phrases for Clear, Confident English Presentations

Show Notes

(2:20) Helen Iwata’s self introduction

(6:16) Using social media to establish a strong brand image

(10:15) The Trust Equation explained

(15:19) How to grow through trust 

(16:40) How to self-evaluate with the Trust Equation

(18:52) Building upon your strengths 

(21:54) How to get involved and featured in the media

(22:44) Why create a podcast

(25:01) Importance of being the real you

Coaching with Tyson

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