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In this episode of the Scaling Japan Podcast, we welcome Robert Purss, Founder and Managing Director of McLaren Group, a Tokyo-based bilingual Marketing Consultancy offering end-to-end services including Marketing Strategy, Consumer Research, and Business Development. With over 15 years of experience, Robert’s professional journey includes key marketing roles with global giants such as Nielsen, Reckitt, and Perfetti van Melle, managing renowned brands like Veet, MediQtto, and Mentos. Having overseen the localization and launch of over 50 products in the Japanese market, tune in as Robert joins us to share insights on aspects involving marketing agencies, various agency types, and the pros and cons of agencies of different sizes. Don’t miss Part 2, where we’ll delve into choosing the right marketing agency!
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Links from Guest Appearance
- Reach out to Robert Purss on LinkedIn / Learn more about McLaren Group !
- Summary of the episode in slide
Additional Resource
- We recently released a Japan Market Entry E-book. Grab your copy of the Here!
Show Notes
(00:00): Introduction
(2:04): What is marketing to you?
(4:40): What is a marketing agency?
(5:31): What are some marketing agency types?
(6:38): What do marketing agencies do?
(16:09): About freelancers
(17:34): Pros on freelancers
(20:08): Cons working with freelancers
(21:15): Production companies
(22:04): Pros of production companies
(23:29): Cons of production companies
(27:48): About small-sized agencies
(28:56): Pros of small-sized agencies
(29:50): Cons of small-sized agencies
(35:13): About mid to large-size agencies
(37:33): Pros of mid to large-size agencies
(38:16): Examples of mid-sized agencies
(42:44): Differences between mid and large-size agencies in terms of their services
(44:58): Agency types and impact on media
(45:53): Diving into paid media
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