Yokohama Startup Support with Aya Murota from Yokohama City

Subscribe to us on: SpotifyApple PodcastsCastboxGoogle PodcastPlayer FMRadio Public | YouTube

Episode Summary

Welcome to another episode of the Scaling Japan Podcast. Today, we are joined by Aya Murota, who, since October 2023, has been the manager of global startups in the innovation promotion division of Yokohama City, with her department being part of the Economic Affairs Bureau. Aya brings a wealth of experience and passion to her role, having previously worked at a global startup company where she played a key role in building the business from scratch in Yokohama.

Join in as Aya shares about the startup scene in Yokohama, as well as the long history and the many innovations she’s been involved in both within and beyond the vast multicultural port city of Japan.

Want to learn more about business scaling in Japan? Subscribe here for our LinkedIn newsletter updates!

Show Summary

0:00 Introduction

3:07 More About Yokohama City

5:09 The Industries or Business Types Sought in Yokohama

7:13 The Type of Support Offered for Entrepenurs

8:41  What Types of Companies Approve a Start Up Visa?

9:30 Definition of Start Up for Yokohama

11:18 The Subsidiaries Offered

12:13 Types of Support and Programs for the Stages of a Company

13:58 The Management Program

14:40  Success Cases of a Foreign Company in Yokohama

15:27  Rising Stars Coming Out of Yokohama  

18:00 More History and the Open Nature about Yokohama City

20:56 The Business Cultural Differences

21:41 The City’s Plans Moving Forward for the Next Three Years + Final Thoughts

Links from Guest Appearance

Reach out to Aya Murota and Yokohama’s official account YOXO on LinkedIn.

For more information on Startup Visa click here To learn more about Yokohama’s startup ecosystem, click here

Watch On YouTube

Mastering Sales Decks for the Japanese Market

A proper sales deck in the format the Japanese are used to is CRITICAL for doing sales in Japan. Japanese companies make decisions as a committee through the ringisho process, and you will need the type of sales deck that will get you the second meeting with a decision maker. Don’t rely on your champion, we will help you create the materials to get you that 2nd meeting.

Scroll to Top