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In this episode of the Scaling Japan Podcast, we’re joined by Kenneth Jeng, a veteran of Japan’s startup ecosystem and long-time builder across both the U.S. and Japan.
Recorded in November 2024, this is Part 1 of our conversation with Kenneth, where we examine the structural barriers, cultural friction points, and economic realities that continue to slow Japan’s startup momentum. At the same time, we explore some of the encouraging trends and local changes that could spark long-term transformation.
Whether you’re a founder, investor, or policymaker, this episode provides a candid look at what’s really working (and what isn’t) when it comes to building and scaling startups in Japan.
Episode Highlights:
- IPOs in Japan are often credibility plays rather than true scale strategies, and this limits startup ambitions
- Immigration and visa hurdles still block many talented foreign entrepreneurs from launching in Japan
- Japan’s high living standards can reduce founder hunger, creating a complacency risk
- Most Japanese startups don’t invest in business development teams, which stifles growth
- Some local governments are starting to make real ecosystem improvements, and more founders are now solving Japan-specific problems
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Show Notes:
00:00 – Introduction
02:55 – Differences in Ecosystems
07:45 – Current Narratives and Trends
12:38 – IPO in Japan
16:27 – Immigration and Visa for Startups in Japan
18:57 – Living Standard in Japan for Entrepreneurs
26:30 – Pros of Japan Startup Ecosystem
31:20 – Venturing and Scaling
41:42 – Comparing Growth Rate
46:30 – Importance of Business Development and Team
51:17 – Scaling in Japan
Guest Appearance:
Connect with Kenneth Jeng on LinkedIn
AIM B2B – Integrated Marketing & PR in Asia
This episode is sponsored by AIM B2B, formerly Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.
- Localized storytelling to build trust in Asian markets
- Strategic performance marketing for measurable growth
- Account‑based marketing (ABM), paid media, GEO, and SEO
- HubSpot‑certified CRM and marketing automation
- Data‑driven implementation with cultural expertise
Coaching with Tyson
Looking to take your business to the next level?
Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 with his coaching and advisory services. Click here to learn more
