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Episode Summary
Welcome to another episode of the Scaling Japan Podcast! In this episode, we’re excited to have Apolline Daimaru, a branding expert with a wealth of experience in helping businesses establish their identity in Japan.
Apolline dives deep into the world of branding, sharing her insights on how startups can effectively build a brand, the tools and components involved, and the timeline for creating a lasting impression in the market. She also discusses when startups should start investing in branding, common mistakes made in Japan, and how understanding Japanese culture plays a crucial role.
Tune in as she covers these topics and more, including trends in Japanese branding and a few fascinating rebranding projects.
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Show Summary
00:00 Intro
3:55 What is Branding?
8:28 Branding for startups
11:49 Building a brand & tools and components involved in creating a brand
14:03 How long does branding process take for startups & small businesses
16:39 When should a startup start to invest in branding?
22:18 Some steps statups could take to create their own brand
26:22 Pros & Cons of in-house branding vs freelance/agency
31:18 What are some common mistakes that startups in japan make
34:50 How important is understanding Japanese culture for successful branding?
43:22 Branding trends happening among Japanese people
48:45 Example rebranding projects
Links from Guest Appearance
Reach out to Apolline on her LinkedIn
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Watch On YouTube
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