Subscribe to us on: Spotify┃Apple Podcasts┃Castbox┃Google Podcast┃Player FM┃Radio Public | YouTube
Episode Summary
Hello and welcome to another episode of the Scaling Japan Podcast. Today we are joined by Yuga Koda, the CEO of Nihonium, a company dedicated to helping SaaS companies successfully enter the Japanese market. Nihonium works closely with foreign software companies, guiding them through the complex process of localization and adaptation to Japan’s unique business landscape.
Join us in this episode as Yuga shares insights into the software gaps in Japan, how Nihonium supports the growth of foreign software companies, and the crucial role localization plays in building trust with the local market. We’ll also dive into cultural differences between Japan and the West, and Yuga will provide key advice for startups looking to establish themselves in Japan.
Stay tuned for a deep dive into navigating Japan’s evolving tech ecosystem.
Want to learn more about business scaling in Japan? Subscribe here for our LinkedIn newsletter updates!
Show Summary
00:00 introduction
2:36 How is Nihonium helping SaaS companies enter the Japanese market?
9:05 What area of software are Japanese companies lacking?
11:41 Are domestic startups in Japan filling up the software gap?
12:23 Entry options for foreign software companies.
32:23 Gaining trust out of the local market/ Why is localization so important?
41:46 Cultural differences between Western vs Japan
51:50 Marketing in Japan
1:10:13 Advice for startups entering into Japan
Links from Guest Appearance
Reach out to Yuga Koda on his LinkedIn
Visit Nihonium on their website here
Watch On YouTube
Mastering Sales Decks for the Japanese Market
A proper sales deck in the format the Japanese are used to is CRITICAL for doing sales in Japan. Japanese companies make decisions as a committee through the Ringisho process, and you will need the type of sales deck that will get you the second meeting with a decision maker. Don’t rely on your champion, we will help you create the materials to get you that 2nd meeting.
