seed investment

Guide to Seed Investment in Japan

To obtain seed investment in Japan, entrepreneurs must navigate a landscape that includes startup incubators, accelerators, and government support programs. Crafting a compelling business plan and demonstrating potential market impact are crucial steps to attract seed investment. Engaging with the top players in the Japanese investment sector, such as SoftBank, local corporate venture capital firms, government-backed funds and angel investors in Japan can provide the necessary capital to transform a startup idea into reality. The future of seed investment in Japan appears promising, with numerous success stories illustrating the potential for early-stage investing in Japan to thrive. Companies like Mercari, which achieved unicorn status, and SmartNews, with its international reach, showcase the heights that startups can attain with the right mix of innovative ideas and early-stage funding. 

Background of seed investment in Japan

Entrepreneurs might be attracted to seed investment in Japan due to the country’s rapid startup ecosystem, which has shown impressive growth thanks to government initiatives and increasing interest from both domestic and international investors. Japan’s commitment to innovation, particularly in tech, healthcare, and sustainability, creates an emerging environment for new businesses. Seed funding here can help a startup reach the critical point where it’s attractive enough for further investment, scaling, and entry into the global market.

Seed investment in Japan is the infusion of capital into startups at their earliest stages of development. This form of financing is vital for entrepreneurs who need to fund activities such as market research, product development, and team expansion. Unlike angel investing or corporate venture capital, which may come at later stages and often involve larger sums of money, seed investment typically represents the initial funding used to get a startup off the ground. Angel investors in Japan are usually wealthy individuals investing their own money, while venture capitalists manage pooled funds and tend to invest in startups with proven traction. Seed investment, on the other hand, is accessible to businesses that are still in the research or initial development phases.

What is the current landscape of seed investment in Japan?

Japan’s startup ecosystem has seen significant growth in recent years, supported by government initiatives and increased interest from investors. Shibuya remains the primary hub, offering a concentration of resources including co-working spaces, incubators, and networking events. Other cities like Kobe, Nagoya, and Sapporo are also emerging as startup hubs, each with their own unique ecosystems and investor networks. 

Seed investment in Japan has witnessed notable trends and statistics. According to a report by Japan Venture Research, the total amount of seed funding in Japan reached a record high in recent years. The value of deals done in seed stage investing in Japan was ¥65.5B JPY. Angel investors, venture capital firms, and corporate venture capital arms are actively participating in seed investment, providing not only financial backing but also mentorship and industry expertise to startups. This has led to prominence in seed investment in technology-related fields such as artificial intelligence, robotics, fintech, and healthcare have been particularly active. Startups addressing social issues, sustainability, and the elderly have also been disrupted through seed investing in seeking investment in Japan

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Top 10 key players in Japan seed investment: 

  1. Global Brain Corporation: Global Brain Corporation is one of Japan’s leading venture capital firms. It actively invests in seed-stage startups across various sectors, including technology, healthcare, and fintech.
  2. CyberAgent Ventures: CyberAgent Ventures is a venture capital firm that focuses on early-stage investments, including seed funding. It has a strong presence in Japan’s startup ecosystem, particularly in the internet and mobile sectors.
  3. Incubate Fund: Incubate Fund is a venture capital firm that provides seed and early-stage funding to startups in Japan. It has a diverse portfolio and invests in sectors such as technology, e-commerce, and healthcare.
  4. East Ventures: East Ventures is a prominent early-stage venture capital firm known for its investments in technology-driven startups. It has a strong presence in Japan and Southeast Asia.
  5. DCM Ventures: DCM Ventures is a global venture capital firm with a strong presence in Japan. It invests in seed and early-stage startups across various sectors, including technology, e-commerce, and healthcare.
  6. ANRI: ANRI is a venture capital firm that focuses on early-stage investments in technology startups. It has a track record of supporting seed-stage companies and has a deep network within Japan’s startup ecosystem.
  7. 500 Startups Japan: 500 Startups Japan is the Japanese branch of the global venture capital firm 500 Startups. It provides seed funding and accelerator programs to startups in Japan, with a focus on technology and digital innovation.
  8. Spiral Ventures: Spiral Ventures is a venture capital firm that invests in startups at various stages, including seed funding. It has expertise in sectors such as e-commerce, digital media, and fintech.
  9. Mitsui Global Investment: Mitsui Global Investment is the venture capital arm of Mitsui & Co., one of Japan’s largest conglomerates. It invests in seed and early-stage companies, with a focus on technology and innovation.
  10. Samurai Incubate: Samurai Incubate is an early-stage venture capital firm and startup accelerator in Japan. It provides seed funding, mentorship, and support to startups across different industries, including technology and healthcare.

Case studies of successful seed investments in Japan

As Japan’s startup Ecosystem in 2023 progresses beyond the seed stage, they often require additional funding to fuel their growth and expansion. This leads to subsequent rounds of financing, such as Series A, Series B, and beyond. These funding rounds involve raising larger amounts of capital from venture capital firms, corporate investors, and institutional investors. 

At the seed stage, startups in Japan receive initial investments from angel investors, venture capital firms, or government-backed funds. This early funding allows entrepreneurs to transform their innovative ideas into tangible products or services. Seed investors typically take on higher risks in exchange for equity ownership, providing the necessary capital for the startups’ initial development and operations.

Seed investments in companies in Japan have played a pivotal role in the journey of startups towards becoming successful companies and eventually going public. Here are some examples of companies that successfully received seed investment in Japan

Top 10 successful startups receiving seed investment in Japan:

  1. Rapyuta Robotics: Rapyuta Robotics focuses on cloud robotics solutions, combining robotics and cloud computing to enable remote control and data processing. The company has received seed investments to advance its robotics technology, develop new applications, and expand its market presence. The funding has played a crucial role in Rapyuta Robotics’ innovation and growth in the field of cloud robotics.
  2. Giftee: Giftee is a digital gifting platform that allows users to send electronic gift cards to friends, family, or colleagues. The company has secured seed funding to expand its platform and establish partnerships with retailers, enabling users to choose from a wide range of gift options. The investments have helped Giftee become a leading player in the digital gifting space in Japan.
  3. FiNC: FiNC utilizes AI technology to provide personalized health and wellness recommendations to users. The company has raised seed investments to enhance its AI algorithms, expand its service offerings, and reach a broader user base. The funding has enabled FiNC to provide tailored health solutions, effectively leveraging AI technology for improving user well-being.
  4. Xenoma: Xenoma specializes in smart apparel embedded with sensors, enabling applications in healthcare, sports, and entertainment. The company has received seed investments to further refine its wearable technology, enhance user experience, and expand its market reach. The funding has played a vital role in Xenoma’s product development and market expansion efforts.
  5. Uhuru Corporation: Uhuru Corporation provides IoT solutions for various industries, including manufacturing, retail, and transportation. The company has secured seed funding to expand its IoT platform, develop new applications, and drive innovation in the IoT space. The investments have facilitated Uhuru’s growth and enabled them to offer comprehensive and tailored IoT solutions to their clients.
  6. Whill: Whill develops innovative personal mobility devices, including electric wheelchairs and power-assist devices. The company has raised seed investments to support the research, development, and commercialization of its products. The funds have enabled Whill to enhance its technology, expand its product offerings, and reach a wider customer base, empowering individuals with mobility challenges.
  7. Hacarus: Hacarus specializes in lightweight and explainable AI solutions, catering to industries such as healthcare, manufacturing, and finance. The company has received seed investments to further develop its technology, strengthen its AI algorithms, and expand its customer base. The funding has helped Hacarus establish itself as a key player in the AI industry in Japan.
  8. CureApp: CureApp is a digital therapeutics company that develops smartphone applications to support the treatment of chronic diseases. The company has secured seed funding to advance its digital therapy platforms and conduct clinical trials to validate their effectiveness.
  9. LPixel: LPixel is an AI-powered medical imaging analysis company that develops solutions for diagnosing and treating diseases. The company has received seed investments to expand its AI algorithms and develop innovative software for medical image analysis.
  10. Medmain: Medmain is a medical technology company that focuses on developing AI-powered solutions for medical imaging analysis. The company has received seed investments to further enhance its AI algorithms and expand its product offerings in the healthcare sector.
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Case Study: Hacarus

Seed investment has been instrumental in Hacarus’ growth and success as a trusted AI solutions provider in Japan. Hacarus is a prominent company in Japan that focuses on lightweight and explainable artificial intelligence (AI) solutions. The company has made significant strides in applying its technology to various industries, including healthcare, manufacturing, and finance. Hacarus’ innovative approach to AI has attracted seed investments that have played a vital role in its growth and success. 

Seed investment in Hacarus was led by the Bank of Kyoto, and provided the necessary capital to further develop its technology and enhance its AI algorithms. This financial support has allowed the company to conduct research and development activities, refine its algorithms, and optimize its AI solutions for specific industry applications. By continuously improving its technology, Hacarus has been able to offer advanced AI solutions that are both efficient and transparent.

The funding has enabled the company to expand its customer base through targeted marketing and sales efforts, establishing itself as a leader in the AI industry. Additionally, the investment has fostered strategic partnerships, allowing Hacarus to collaborate with industry experts and research institutions, accelerating its growth and innovation.

Moreover, the funding has attracted top talent to Hacarus, strengthening its capabilities and enabling it to deliver cutting-edge AI solutions, benefiting not only the company but also the broader startup ecosystem in Japan and beyond.

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What factors influence seed investment in Japan?

Government initiatives and policies:

In Japan, there has been a unified effort to foster a thriving startup ecosystem through various initiatives. One such initiative is the establishment of startup accelerators, which provide aspiring entrepreneurs with the necessary resources, mentorship, and networking opportunities to accelerate their business growth. Additionally, the government has implemented startup subsidies to support early-stage companies, offering financial assistance to cover operational costs and encourage innovative ideas. To attract investment and fuel entrepreneurial activity, tax incentives have been introduced for investors, making it more attractive for them to fund startups and participate in Japan’s growing startup scene. Furthermore, the creation of regional innovation ecosystems has been prioritized, with the aim of building interconnected networks of entrepreneurs, investors, research institutions, and support organizations. These ecosystems foster collaboration, knowledge sharing, and the exchange of ideas, ultimately driving innovation and economic growth across different regions in Japan.

Government emphasis on:

In Japan, there is a strong emphasis on promoting research and development (R&D) to drive innovation and technological advancement. The government, in collaboration with universities and research institutions, actively supports R&D initiatives across various sectors. This support includes funding for scientific research, the establishment of research grants, and the provision of state-of-the-art facilities and equipment. Moreover, there is a concerted effort to foster collaboration between universities and industries. Programs and initiatives are in place to encourage knowledge exchange, partnership formation, and joint R&D projects between academic institutions and private enterprises. This collaboration not only facilitates the transfer of academic research into practical applications but also promotes the development of commercially viable technologies. Additionally, the Japanese government provides support for technology transfer, aiming to bridge the gap between research outcomes and their commercialization. This support includes intellectual property protection, licensing assistance, and funding for technology transfer offices. These measures help to ensure that groundbreaking research findings are successfully translated into innovative products and services that benefit society and contribute to economic growth.

Government policies supporting seed investment:

Japan has undertaken significant regulatory reforms to reduce barriers to entry and create a more favorable environment for startups. These reforms aim to streamline bureaucratic processes, simplify business registration, and enhance access to funding and resources. By reducing administrative burdens and promoting flexibility, Japan seeks to encourage entrepreneurial activity and attract both domestic and foreign startups. Additionally, there is a strong emphasis on fostering innovation and business growth. The government provides support through funding programs, mentorship initiatives, and access to expertise and networks. Furthermore, Japan has been actively investing in infrastructure and facilities to support startups, such as co-working spaces, incubators, and innovation hubs. These efforts collectively contribute to the creation of a vibrant startup ecosystem that nurtures creativity, fosters collaboration, and propels entrepreneurial success.

Factors shaping seed investment in Japan:

Investment opportunities in Japan are plentiful, particularly in sectors such as technology, healthcare, renewable energy, and robotics. The country’s advanced infrastructure and skilled workforce attract both domestic and foreign investors, offering startups the potential for international expansion and access to a wide consumer base. The Japanese government has implemented initiatives like the Japan Revitalization Strategy and the Cool Japan Strategy to promote entrepreneurship, innovation, and the development of key industries. Support for research and development, technology transfer, and collaboration between universities and industries further strengthens the startup ecosystem.

Cultural factors influencing investment decisions:

Startups in Japan benefit from a supportive cultural environment that values innovation and entrepreneurship. The stable political climate and well-established legal system create a reliable business environment. Regulatory frameworks have been modernized, reducing obstacles for startups and facilitating faster business registration processes. Japan provides diverse funding sources for startups, including venture capital firms, angel investors, and crowdfunding platforms. Government-backed funding programs and grants further support early-stage startups and foster innovation across various industries.

Regulatory factors impacting seed investment:

In Japan, a framework has been designed to protect investors and promote fair practices within the startup ecosystem. This framework aims to ensure transparency, accountability, and investor confidence, creating a secure environment for both domestic and foreign investors. However, startups in Japan also face challenges due to excessive regulations and bureaucratic processes. These obstacles can impede the establishment and growth of startups, requiring significant time and effort to navigate through complex regulatory procedures. To address these challenges, the government has been actively working on streamlining and simplifying regulations to create a more favorable investment environment. Efforts are being made to reduce administrative burdens, expedite business registration processes, and create a more efficient regulatory framework for startups. These measures aim to attract more investment, encourage entrepreneurship, and stimulate the growth of startups in Japan.

Objectives of fostering a vibrant ecosystem:

Fostering a vibrant ecosystem in Japan brings several benefits to the country. Firstly, it stimulates innovation by encouraging the development of new technologies, products, and services. This leads to increased competitiveness and drives economic growth. A vibrant ecosystem also attracts talent and investment, both domestically and internationally. This influx of resources supports the growth of startups and creates job opportunities, contributing to a thriving economy. Furthermore, a vibrant ecosystem fosters collaboration and knowledge-sharing creates synergy and leads to the exchange of ideas, expertise, and best practices, accelerating the pace of innovation for institutions all across Japan. By fostering a vibrant ecosystem, Japan can then position itself as a global hub for entrepreneurship and technological advancements. This enhances its reputation and influence in the global market, attracting more opportunities for partnerships, investments, and market expansion.

Overall, a vibrant ecosystem in Japan brings benefits such as increased innovation, economic growth, job creation, talent attraction, and international recognition, positioning the country as a leader in the startup and innovation landscape.

How do you get a successful seed investment in Japan?

Seed investment in Japan presents unique opportunities and challenges for investors. To navigate the investment landscape effectively and maximize their chances of success, investors must employ well-defined strategies. The availability of funding sources is crucial for seed investment. Japan has a diverse range of funding options, including angel investors, venture capital firms, corporate venture funds, and government-backed initiatives. The presence of multiple funding sources provides entrepreneurs with various avenues to secure seed investments, fostering a more dynamic and competitive investment landscape.

Investment opportunities in Japan are influenced by the country’s economic and industrial strengths. Japan is known for its advancements in technology, robotics, healthcare, and manufacturing. Startups operating in these sectors often attract significant attention and investment due to the potential for innovation and market research in Japan. Emerging areas like fintech, AI, and clean energy also present promising investment opportunities.

Top 5 strategies for startups seeking seed investments:

1. Build Strong Networks:

Establishing robust networks is vital for successful seed investment in Japan. Cultivate relationships with local investors, entrepreneurs, industry experts, and government officials. Attend industry events, join startup communities, and actively participate in networking activities. These connections can provide valuable insights, deal flow, and co-investment opportunities, enhancing your chances of identifying promising startups.

2. Understand Cultural Dynamics:

Gain a deep understanding of Japanese culture and business practices. Respect cultural norms, build trust, and prioritize long-term relationships. Japanese investors often prioritize personal connections when considering investments. By adapting to the cultural nuances and demonstrating an appreciation for local customs, you can strengthen your credibility and increase your chances of securing investment opportunities.

3. Leverage Government Initiatives:

Take advantage of government initiatives and policies supporting seed investment. Familiarize yourself with programs that provide financial support, tax incentives, or venture capital matching funds. Collaborate with government-backed institutions, accelerators, or incubators that offer access to high-potential startups. By leveraging these initiatives, you can tap into a pool of vetted startups and benefit from the resources and support provided.

4. Focus on Sector Expertise:

Develop sector-specific expertise to identify investment opportunities aligned with Japan’s strengths and market demands. Understand the industries where Japan excels, such as technology, robotics, healthcare, manufacturing, and clean energy. Stay updated on emerging sectors like fintech, AI, and biotechnology. By specializing in these areas, you can identify promising startups and add value through your industry knowledge and networks.

5. Conduct Thorough Due Diligence:

Prioritize comprehensive due diligence to evaluate startups effectively. Assess the founding team’s capabilities, market potential, product viability, competitive landscape, and intellectual property protection. Evaluate financial projections, business models, and growth strategies. Engage trusted local partners or advisors who can provide insights into the regulatory, cultural, and market-specific aspects of the due diligence process.

Successful seed investment in Japan requires a combination of cultural understanding, sector expertise, strong networks, thorough due diligence, and strategic partnerships. By embracing these strategies, investors can navigate the unique dynamics of the Japanese market, identify high-potential startups, and contribute to the growth of the entrepreneurial ecosystem in Japan.

When seeking seed investment in Japan, it is important to build a strong pitch and value proposition that aligns with the Japanese business and investment culture. This involves understanding the Japanese market, crafting a compelling pitch that emphasizes trust and credibility, adapting to the risk-averse investment culture, establishing personal connections, seeking local expertise, being patient and persistent, and being willing to adapt your business model if necessary. By considering these factors, you can navigate the Japanese business and investment landscape more effectively and increase your chances of securing seed investment.

High Potential Sectors for Investment

Japan’s robust advancements in a plethora of sectors make it a hotbed for seed investments. Technology stands out as a leader, with artificial intelligence, the Internet of Things (IoT), and cybersecurity leading the charge. Robotics, an area where Japan has long been a pioneer, continues its upward trajectory powered by industrial automation and the escalating need for robotics across industries.

 Healthcare and Manufacturing Innovation


The healthcare sector in Japan is ripe for innovation, spurred by an aging population and the consequent rise in health-related demands. Opportunities abound for startups specializing in medical devices, telemedicine, and digital health solutions, aiming to revolutionize patient care. The manufacturing and distribution in Japan industries, synonymous with Japanese ingenuity, is also on the cusp of transformation. The push towards automation, intelligent production systems, and eco-friendly practices opens new avenues for seed investments.

Financial Technology and Clean Energy Prospects

Fintech and clean energy are sectors on the brink of a breakthrough in Japan. The fintech space, with its vast potential for disruption, is looking at advancements in payment systems, blockchain technology, and efforts to broaden financial inclusion. Meanwhile, SDG’s in Japan have been gaining momentum, bolstered by the country’s dedication to renewable resources and a sustainable, low-carbon economy.

Cultural Shifts and Challenges Ahead

While emerging trends point towards a bright future for seed investment in Japan, cultural shifts in attitudes towards risk and entrepreneurship play a critical role. A younger generation of entrepreneurs and investors is fostering a more vibrant startup culture. However, the path is not without its obstacles, such as persistent risk aversion, regulatory complexities, and bureaucratic red tape. Despite these challenges, the combination of government backing, an emphasis on cutting-edge technology, an evolving cultural mindset, and a diverse funding landscape sets the stage for a thriving seed investment domain in the years ahead.

Final Thoughts

To conclude, the Japanese government’s commitment to fostering entrepreneurship and innovation is expected to continue. Government initiatives, such as startup accelerators, subsidies, tax incentives, and regulatory reforms, will likely persist, providing valuable support and resources for startups seeking seed investment. The future of seed investment in Japan appears promising, driven by various factors that contribute to a favorable ecosystem for startups and investors. 

Secondly, Japan’s strengths in technology, manufacturing, and emerging sectors like AI, robotics, and clean energy create a fertile ground for seed investment. The country’s expertise in these areas, coupled with a strong focus on research and development, positions Japan as an attractive destination for startups seeking to disrupt industries and drive innovation.

Furthermore, the increasing interest from angel investors, venture capital in Japan, and corporate venture funds demonstrates a growing appetite for seed investments in Japan. The availability of diverse funding sources provides entrepreneurs with various avenues to secure early-stage funding, increasing the likelihood of success for startups.

We hope this post has given you valuable insights into the Japanese ecommerce landscape. If you’re considering entering this market, we’d love to hear your thoughts. Feel free to leave a comment, share this post with your networks, or contact us directly for more personalized advice. Our team of experts is ready to help you navigate the fascinating and challenging journey of navigating through seed investment in Japan.


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