Social Media in Japan with Dustin Ikeda

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Welcome to another episode of the Scaling Japan Podcast⁠⁠⁠⁠⁠, we welcome Dustin Ikeda, the co-founder of Hashi Media. Hashi Media is one of the leading social media and marketing agencies in Japan for gaming, tech, and lifestyle. Dustin explores social media platforms that are popular in both the West and Japan, highlighting many unique platforms in Japan. He delves into the differences between Western and Japanese social media and recommends platforms for targeting foreigners in Japan. The conversation also covers the pros and cons of agencies versus freelancers, along with common marketing mistakes. 

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Additional Resource

  • We recently released a Japan Market Entry E-book. Grab your copy of the Here!

Show Notes

(00:00) Introductions

(02:53) Dustin’s social media platforms expertize

(03:41) Social media platforms that are both popular in the west and in Japan

(05:02) Social media platforms that are not popular among Japanese

(08:11) Social media platforms that are unique to Japan

(14:51) Key differences between social media platforms in the west and in Japan

(22:42) Social media platforms Dustin recommends to target foreigners in Japan

(28:33) Pros and Cons between an agency versus a freelancer

(34:13) Common mistakes marketing agency make when it comes to social media

(40:55) Dustin’s company and contact

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