Tourism Industry in Japan with Fumiko Yoshida

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In this episode of the Scaling Japan Podcast, we are joined by Fumiko Yoshida. She is the COO of Tricolage, a company that provides sustainable tourism consulting to corporations and local governments. They also craft personalized journeys and travel plans for luxury travel and assist corporations with business travel and event support. Fumiko will be updating us on the travel market industry in Japan and sharing her expertise on how to do market entry into it. This episode is a part of our comprehensive guide to Japan Market Entry article.

This podcast episode is excellent for:

  • People curious about the travel industry in Japan
  • Entrepreneurs thinking about creating a travel business

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Links from Guest Appearance

Show Notes

(1:36) Fumiko Yoshida’s self introduction

(3:13) Tourism industry in Japan

(7:00) Tricolage introduction

(8:34) Types of customers in the tourism business

(10:07) What are local governments struggling with

(12:54) Types of tourists and their needs

(18:05) Sustainable side of tourism

(21:41) Domestic tourism agencies in Japan

(23:58) Working with old school Japanese companies

Hashi Media

Today’s episode is sponsored by Hashi Media. Gain more Japanese or foreign customers with their social media and influencer marketing services in Japan (outside Japan as well) – they have helped small and large B2C brands like Asus and Alibaba in their Japan market entry.

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