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In this episode of the Scaling Japan Podcast, we are joined by Polina Oba. She has a master’s degree in sustainable food supply chains and is the COO of Gourmet Pro, the largest food and beverage consulting network in Japan. Today, Polina will be sharing her expertise on Japanese consumers to help companies better understand how to target the different customer segments in Japan. This episode is a part of our comprehensive guide to Japan Market Entry article.
This podcast episode is excellent for:
- People curious about the travel industry in Japan
- Entrepreneurs thinking about creating a travel business
Want to learn more about business scaling in Japan? Subscribe here for LinkedIn newsletter updates on future episodes!
Links from Guest Appearance
- Reach out to Polina Oba on her LinkedIn
- Be sure to check out GourmetPro
Links to Additional Resources
- Episode 27: Distribution in Japan with Vincent Nicol
- Episode 29: Crowdfunding in Japan with Vincent Nicol
Show Notes
(1:33) Polina Oba’s self introduction
(4:09) What is a buyer persona
(4:57) Things to consider when developing a buyer persona
(11:06) Different types of consumers and their behaviors in Japan
(15:51) Housewives as decision makers
(18:32) Female consumer behaviors in Japan
(23:14) High school trend leaders
(25:24) Impact of COVID
(28:52) Differences in purchase sizes
(32:00) Seasonal products and purchasing cycles in Japan
(40:10) Working with influencers
(44:02) Cost of working with influencers
Hashi Media
Today’s episode is sponsored by Hashi Media. Gain more Japanese or foreign customers with their social media and influencer marketing services in Japan (outside Japan as well) – they have helped small and large B2C brands like Asus and Alibaba in their Japan market entry.
