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understanding japanese consumers

Understanding Japanese Consumers with Polina Oba

A big thank you to our sponsors who keep this podcast active and growing

Looking to expand your marketing and reach for your gaming, tech, or lifestyle brand? Hashi Media is here to help give your marketing the push it needs to reach a larger audience today. 

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In this episode of the Scaling Japan Podcast, we are joined by Polina Oba. She has a master’s degree in sustainable food supply chains and is the COO of Gourmet Pro, the largest food and beverage consulting network in Japan. Today, Polina will be sharing her expertise on Japanese consumers to help companies better understand how to target the different customer segments in Japan. This episode is a part of our comprehensive guide to Japan Market Entry article.

This podcast episode is excellent for:

  • People curious about the travel industry in Japan
  • Entrepreneurs thinking about creating a travel business

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Links from Guest Appearance

Links to Additional Resources

Show Notes

(1:33) Polina Oba’s self introduction

(4:09) What is a buyer persona

(4:57) Things to consider when developing a buyer persona

(11:06) Different types of consumers and their behaviors in Japan

(15:51) Housewives as decision makers

(18:32) Female consumer behaviors in Japan

(23:14) High school trend leaders

(25:24) Impact of COVID

(28:52) Differences in purchase sizes

(32:00) Seasonal products and purchasing cycles in Japan

(40:10) Working with influencers

(44:02) Cost of working with influencers

Hashi Media

Today’s episode is sponsored by Hashi Media. Gain more Japanese or foreign customers with their social media and influencer marketing services in Japan (outside Japan as well) – they have helped small and large B2C brands like Asus and Alibaba in their Japan market entry.

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