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In this episode of the Scaling Japan Podcast, we are joined by Andrew Edsall, the CEO and head researcher for Great Wave Consulting and the APAC Director at Response:AI. He has many years experience and will be sharing his knowledge on conducting market research. In order to succesfully enter the Japan market, foreign comanies need to first properly understand its unique culture and demands. This episode is a part of our comprehensive guide to Japan Market Entry article.
This podcast episode is excellent for:
- Business owners looking enter the Japan market
- Country managers looking to develop their service/product for the Japan market
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Links from Guest Appearance
- Reach out to Andrew Edsall on his LinkedIn
- Be sure to check out Great Wave and Response:AI
Links to Additional Resources
Show Notes
(1:00) Andrew Edsall’s self-introduction
(3:30) Why is it important to do market research
(11:11) How can market research help foreign companies set realistic targets in Japan
(14:04) Potential issues that could kill your business before you even launch it in Japan
(16:03) Potential regulations to be aware of
(17:03) Questions to ask when conducting market research
(22:48) What is the market research process
(24:33) Qualitative vs quantitative research
(27:41) What type of research to use
(31:23) Communication is key
(33:41) Andrew’s expertise
Coaching with Tyson
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